Auracast™ broadcast audio holds the promise to satisfy many use cases, such as large-area listening in public venues, 1:1 hearing assistance at service counters, public TVs, and personal audio sharing (e.g., streaming music to multiple speakers or earbuds). Which use case are you most excited about and why?
We are excited by most of these use cases that, in time, will bring important benefits to hearing aid users, but the large-area listening in public venues is currently the use case we believe will bring the most benefits for hearing aid users.
“Auracast™ broadcast audio will enable listening…in venues where noise often prevents you from a quality experience.”
How will you use the Auracast™ broadcast audio feature?
The majority of all modern hearing aids already use Bluetooth® technology for programming the devices to the specific need of each use. When LE Audio is implemented in coming generations of hearing aids, they will be able to benefit from Auracast™ broadcast audio as well as connectivity to phones, TVs, and other devices. Bluetooth technology will be a new input source that hearing aid users can select.
How will new Auracast™ broadcast audio capabilities impact our lives?
Auracast™ broadcast audio will enable listening to all sorts of audio material in venues where noise often prevents you from a quality experience. For instance, TV monitors in public areas are normally muted, and you must read the transcribed text in ticker lines. With Auracast™ broadcast audio, you will be able to pick the sound directly in your hearing instruments, headsets, or earbuds and listen without disturbing other people.
When might we expect to see hearing aids with Auracast™ broadcast audio capabilities hitting the market?
That is hard to say. The specifications are just about to be finalized, and since hearing aids are medical devices and thus subject to rather strict regulatory requirements, it will take some time to get products out. The transmitters for assistive listening are provided by some specialized companies that also need to develop and market their products before it all comes together.
Do you plan to have products and solutions with LE Audio and Auracast™ broadcast audio capabilities?
I am confident that all major hearing aid manufacturers are cooking on their first products with LE Audio.