The Latest Bluetooth Market Research

For the last few years, the Bluetooth Special Interest Group (SIG) has been working with ABI Research – a global leader in analyzing, tracking, and forecasting the transformation of the smart device and IoT markets –  to develop a wide range of market research note that highlight recent and upcoming Bluetooth® technology trends and forecasts. These reports help global IoT decision makers stay up to date on the role Bluetooth technology can play in their technical roadmaps.

Below is a list of market research reports released within the last year.

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2024 Bluetooth® Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, this annual report features new market insights that help technology leaders and industry experts stay up to date on the latest Bluetooth trends.

The 2024 Bluetooth® Market Update includes an overview of updated forecasts for LE Audio, Auracast™ deployments, and the transition from Bluetooth Classic Audio to LE Audio. The report also highlights the progression of new, high-volume markets, such as electronic shelf labels (ESL) and Ambient IoT.

Read the report

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Auracast™ Broadcast Audio Retrofit Solutions and Opportunities

This report by ABI Research delves into the opportunity for public spaces to offer new Auracast™ augmented audio experiences and enhanced assistive listening to its occupants and visitors by using cost-effective retrofit Auracast™ solutions, accelerating wider adoption of Auracast™ transmitters as well as receiver devices. The report:

  • Outlines various hardware options and solutions tailored to specific use cases
  • Evaluates market potential across various venue types
  • Maps specific use cases to venues that are particularly conducive to retrofit solutions

Download the report

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The Ambient IoT – The Emergence of a New Class of Bluetooth® IoT Devices

Over the past two years, the Ambient IoT has been a growing topic of discussion. This report from ABI Research and the Bluetooth SIG:

  • Offers a definition for the Ambient IoT
  • Outlines the targeted use cases
  • Highlights the next steps needed to capitalize on the Ambient IoT opportunity.

The report also explains the central role of Bluetooth® technology in addressing Ambient IoT use cases, characterized by its low power consumption, low cost, flexibility, interoperability, and scalability.

Download the report

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How the Bluetooth® Electronic Shelf Label Standard Will Impact the Smart Retail Market

In this report, ABI Research explores how the recent arrival of the new Bluetooth® Electronic Shelf Label (ESL) standard will help create an interoperable ESL ecosystem that can address many of the challenges being faced by retail and other environments.  The research note:

  • Summarizes the primary verticals that benefit from ESLs and the key use cases within each
  • Deep dives into the retail market, including the growing pressures and market drivers within it as well as the benefits ESL can bring to retailers
  • Outlines the challenges with previous ESL technologies and the reasons behind the demand for standardization
  • Examines the benefits of the Bluetooth ESL standard and the impact it will have on ESL market forecasts

Download the report

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LE Audio: The Future of Bluetooth® Audio

In this market research note, ABI Research outlines how the arrival of LE Audio will help establish new use cases and consumer experiences, open the audio ecosystem to new industry players, and enable the Bluetooth audio market to scale to new heights. This report:

  • Maps the multi-strategy transition from Classic Audio solutions to dual-mode solutions to single-mode LE Audio solutions
  • Outlines the path towards building a Bluetooth LE Audio ecosystem, including an overview of LE Audio device shipments by market segment
  • Introduces new market opportunities enabled by the emergence of Auracast™ broadcast audio, including public and private broadcast use cases for consumer and assistive listening applications, along with early adoption forecasts

Download the report

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2024 Bluetooth® Market Update

The 2024 Bluetooth® Market Update provides updated forecasts and trends in key Bluetooth solution areas and highlights Bluetooth use cases that will drive future growth.



Bluetooth SIG(Special Interest Group)は過去数年にわたり、幅広い分野におけるBluetooth®技術の最新トレンドや予測に焦点を当てた市場調査レポートの作成をABI Researchに委託しています。同社は、スマートデバイスおよびIoT市場の変革に関する分析・追跡・予測分野における世界的なトップ企業です。これらの各種レポートは、世界中のIoT関連分野の意思決定者に、技術ロードマップの中でBluetooth技術が果たし得る役割についての最新情報を提供します。


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本年次レポートでは、ABI Researchの最新予測と他の複数のアナリスト企業の洞察に基づき、市場に関する最新の知見を明らかにするとともに、技術分野のリーダーや業界エキスパートにBluetoothの最新トレンド情報を提供します。

このBluetooth®市場動向 2024 年版では、LE Audio および Auracast™ ブロードキャスト オーディオの実装、Bluetooth Classic Audio から LE Audio への移行に関する最新の予測を公開しています。また、ESL やアンビエントIoT など、新規かつ大規模な市場の進展にハイライトを当てています。


Auracast™ Broadcast Audio Retrofit Solutions and Opportunities(Auracast™ブロードキャスト オーディオの後付けソリューションとその可能性)

ABI Researchによる本レポートでは、費用対効果の高いAuracast™の後付けソリューションを用いることで、公共の場の利用者および来場者に向けてAuracast™を活用したオーディオ体験の拡充と聴覚補助の強化を図り、Auracast™送信機および受信機の普及を促進する方法を解説しています。本レポートの内容は以下の通りです。

  • 具体的なユースケースに合わせて活用できる各種ハードウェアおよびソリューションの紹介
  • 多様な施設種別にわたる潜在的な市場可能性の評価
  • 後付けソリューションが特に効果的な施設の具体的なユースケースの提示


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アンビエントIoT:Bluetooth® IoTデバイスに新たなクラスが登場

過去2年の間に、アンビエントIoTの技術はより多く話題に上るようになりました。ABI ResearchとBluetooth SIGの協力により発刊された本レポートでは、以下について取り上げています。

  • アンビエントIoTの定義
  • 対象となるユースケースの概要
  • アンビエントIoTがもたらすビジネスチャンスを活かすための次のステップ

また、低消費電力、低コスト、柔軟性、相互運用性、拡張性を特徴とするアンビエントIoT のユースケースに対応する上で、Bluetooth®技術が果たす中心的な役割についても解説しています。



ABI Researchは本レポートで、新しく登場したBluetooth®電子棚札(ESL)規格が相互運用性のあるESLのエコシステムの構築にどのように貢献し、小売業界をはじめとする現場の課題対応に役立つことができるかを明らかにしています。具体的な内容は以下の通りです。

  • ESLがメリットをもたらす主要な垂直市場と各市場における主なユースケース
  • 小売市場で高まる圧力とESLの普及促進要因、ESLが小売企業にもたらすメリットなど、小売市場の詳細な分析
  • 従来のESL技術の課題と標準化が求められる理由
  • Bluetooth ESL規格のメリットとESL市場予測に与える影響


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LE Audio:Bluetooth® Audioの未来

本市場調査レポートでは、LE Audioの到来がいかにして新しいユースケースやユーザー体験を確立し、オーディオエコシステムへの新規参入や、Bluetoothオーディオ市場の新たな拡大へとつながっていくかをABI Researchが展望しています。具体的な内容は以下の通りです。

  • Classic Audioからデュアルモードのソリューションへの移行、さらにLE Audioシングルモードソリューションへの移行という複数の移行戦略の提示
  • 市場セグメント別のLE Audioデバイスの出荷台数の概要を含む、Bluetooth LE Audioエコシステムの構築に向けた行程の概説
  • Auracast™ブロードキャスト オーディオの導入によって可能になる、消費者向けや聴覚補助用途での公開・非公開のブロードキャストのユースケースなど新たな市場可能性の紹介と、初期採用予測

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2024年Bluetooth® 市場動向



How Bluetooth Technology Is Supporting the Ambient IoT

The Ambient IoT is the next stage of evolution for IoT devices. It is…

Tech Talk: Explore Bluetooth® Channel Sounding

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Wearables Become High Fashion

In the early days of the technology, wearables were mundane – a triumph of function over flair. We…

Bluetooth Mesh 1.1 Performance

In this blog, we explore different performance capabilities of the Bluetooth Mesh 1.1 network…

ABI Snapshot – Key findings from the 2024 Bluetooth Market Update

In this ABI Snapshot, ABI Research’s Senior Director Andrew Zignani and Bluetooth SIG’s Market…

Bluetooth® Channel Sounding: A Technical Overview

The forthcoming update to the Bluetooth® core specification adds a new feature called Channel…

Auracast™ Broadcast Audio Is Heard Loud and Clear at HLAA 2024

Last week, a wide range of hearing health innovations were introduced at this year’s…

From Suppliers to Shoppers: How IoT Streamlines Supply Chains

To the average consumer, a product or service is simply an object or entity…

The Bluetooth® Mesh Primer

An introduction and explanation of important Bluetooth® Mesh concepts.

Low Energy Audio – Basic One-Way Unicast Audio

This document gives an introduction to Bluetooth LE Audio by explaining the basics of…

Bluetooth Low Energy Fundamentals

The Bluetooth Low Energy (LE) Fundamentals Course is designed to give you the knowledge…

2024 Bluetooth® Market Update

The 2024 Bluetooth® Market Update examines the direction and adoption of Bluetooth technology.

Auracast Broadcast Audio Retrofit Solutions and Opportunities

This report by ABI Research delves into the opportunity for public spaces to offer…

Revolutionizing Online Order Fulfillment: Managing Mis Shipments

Discover how Wiliot, an ambient Internet of Things (IoT) pioneer, is revolutionizing the online…

What's the Range of Auracast Broadcast Audio?

Get the answer to the question everyone’s asking. Find out what the coverage area…

Can You Add Auracast Support to Existing Devices?

Are you waiting for native Auracast™ support? You might not have to. Find out…

Is the Number of Auracast Receivers Really Unlimited?

Not convinced? Learn how an unlimited number of Auracast™ receivers can join a single…

Retail Pharmacy

A leading retailer is collaborating with Wiliot, an ambient Internet of Things (IoT) pioneer,…

Introducing Bluetooth® LE Audio

Now available for free digital download, get your copy of this in-depth, technical overview of the LE Audio specifications.

Bluetooth® Technology for Linux Developers

Learn how to use the interprocess communication system D-Bus and the BlueZ APIs to create Bluetooth applications for Linux computers.

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth® internet gateways, how to make them secure and scalable, and design and implement your own...

The Bluetooth LE Security Study Guide

Learn about fundamental security concepts, the security features of Bluetooth Low Energy, and gain some hands-on experience using those features in device code.

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