Now Available: New Bluetooth Market Research

March 26, 2024
Jason Marcel
Ambient IoT, Audio Streaming, Auracast, Bluetooth Low Energy, Broadcast, Data Transfer, Device Networks, Electronic Shelf Label, LE Audio, Location Services

The Latest Bluetooth Market Research

For the last few years, the Bluetooth Special Interest Group (SIG) has been working with ABI Research – a global leader in analyzing, tracking, and forecasting the transformation of the smart device and IoT markets – to develop a wide range of market research note that highlight recent and upcoming Bluetooth^® technology trends and forecasts. These reports help global IoT decision makers stay up to date on the role Bluetooth technology can play in their technical roadmaps.

Below is a list of market research reports released within the last year.

2024 Bluetooth^® Market Update

Supported by updated forecasts from ABI Research and insights from several other analyst firms, this annual report features new market insights that help technology leaders and industry experts stay up to date on the latest Bluetooth trends.

The 2024 Bluetooth^® Market Update includes an overview of updated forecasts for LE Audio, Auracast™ deployments, and the transition from Bluetooth Classic Audio to LE Audio. The report also highlights the progression of new, high-volume markets, such as electronic shelf labels (ESL) and Ambient IoT.

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Auracast™ Broadcast Audio Retrofit Solutions and Opportunities

This report by ABI Research delves into the opportunity for public spaces to offer new Auracast™ augmented audio experiences and enhanced assistive listening to its occupants and visitors by using cost-effective retrofit Auracast™ solutions, accelerating wider adoption of Auracast™ transmitters as well as receiver devices. The report:

Outlines various hardware options and solutions tailored to specific use cases
Evaluates market potential across various venue types
Maps specific use cases to venues that are particularly conducive to retrofit solutions

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The Ambient IoT – The Emergence of a New Class of Bluetooth^® IoT Devices

Over the past two years, the Ambient IoT has been a growing topic of discussion. This report from ABI Research and the Bluetooth SIG:

Offers a definition for the Ambient IoT
Outlines the targeted use cases
Highlights the next steps needed to capitalize on the Ambient IoT opportunity.

The report also explains the central role of Bluetooth^® technology in addressing Ambient IoT use cases, characterized by its low power consumption, low cost, flexibility, interoperability, and scalability.

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How the Bluetooth^® Electronic Shelf Label Standard Will Impact the Smart Retail Market

In this report, ABI Research explores how the recent arrival of the new Bluetooth^® Electronic Shelf Label (ESL) standard will help create an interoperable ESL ecosystem that can address many of the challenges being faced by retail and other environments. The research note:

Summarizes the primary verticals that benefit from ESLs and the key use cases within each
Deep dives into the retail market, including the growing pressures and market drivers within it as well as the benefits ESL can bring to retailers
Outlines the challenges with previous ESL technologies and the reasons behind the demand for standardization
Examines the benefits of the Bluetooth ESL standard and the impact it will have on ESL market forecasts

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LE Audio: The Future of Bluetooth^® Audio

In this market research note, ABI Research outlines how the arrival of LE Audio will help establish new use cases and consumer experiences, open the audio ecosystem to new industry players, and enable the Bluetooth audio market to scale to new heights. This report:

Maps the multi-strategy transition from Classic Audio solutions to dual-mode solutions to single-mode LE Audio solutions
Outlines the path towards building a Bluetooth LE Audio ecosystem, including an overview of LE Audio device shipments by market segment
Introduces new market opportunities enabled by the emergence of Auracast™ broadcast audio, including public and private broadcast use cases for consumer and assistive listening applications, along with early adoption forecasts

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Check out more Bluetooth market research.

FEATURED REPORT

2024 Bluetooth^® Market Update

The 2024 Bluetooth^® Market Update provides updated forecasts and trends in key Bluetooth solution areas and highlights Bluetooth use cases that will drive future growth.

SEE THE FULL REPORT