Since the first release of the Bluetooth® market update in 2018, this report has highlighted how fast the Bluetooth ecosystem expanded over the years while helping industry leaders guide how decisions are made today.
Historically, the Bluetooth market update has served as an annual point-in-time snapshot of a fast-moving market. However, as the market is incredibly dynamic, changing quarter to quarter, a single freeze frame of where the market stood at the beginning of each year did not paint a complete enough picture of changing trends across all the various industries.
As such, we decided to evolve the Bluetooth market update into a new dashboard that not only highlights the top device categories driving global Bluetooth device shipments but also provides a centralized, data-driven view of market growth, enabling stakeholders to quickly understand where the technology is today as well as where it is headed in years to come.
The new Bluetooth® market dashboard
The Bluetooth market dashboard is designed to provide a living market view instead of an annual market snapshot. By shifting to a dashboard model, we can provide more frequent updates, reducing lag between market shifts and member visibility.
In addition to providing ongoing visibility into global Bluetooth device shipments, growth trajectories, and forecasts, the new Bluetooth market dashboard lets you:
- Look at individual device categories and radio types driving growth
- See multi-year forecasts that support long-term planning
- Leverage shipment data and metrics to inform reporting and data‑backed decisions
Interactivity that changes how data is used
The Bluetooth® market dashboard supports new ways for you to explore and interpret the market data. In previous reports, only a small set of key device data was shown as single-stat callouts. Now, in the new Bluetooth market dashboard, you have visibility into the dynamics behind market shifts and sub-segment growth.
You can also review data by radio type (e.g., Bluetooth Classic, Bluetooth LE, or Bluetooth dual mode) and by device type (e.g., earbuds, lighting, PC accessories, tracking tags, smart labels, etc.). This approach allows you to sort data that is not only relevant to your market, but you can also see forecasts and trends parsed by device shipment or growth rate.
Timelier updates = better planning
By supporting faster refresh cycles and capturing and showcasing dynamic market changes throughout the year, the Bluetooth market dashboard can better help you keep pace with industry trend fluctuations. This will enable your teams to more quickly and accurately adjust product roadmaps, plan capacity and investment, and validate assumptions against the latest data.
Designed to support better decision making
The Bluetooth market dashboard was created to go beyond simply reporting annual trends and forecasts. The new dashboard can aid you in making more informed strategic decisions. Since it is a working tool, and not just a data reference report, the Bluetooth market dashboard supports a wider range of use cases for a more diverse audience.
You can use the information in the new dashboard to more easily validate market assumptions, your product teams can better assess addressable opportunities, and your marketing teams can more easily align messaging with growing industry trends. Furthermore, the downloadable charts and stats in the dashboard make it easy to capture Bluetooth market data for your industry presentations and marketing materials, supporting greater cross-functional alignment.
Looking ahead
Unlike previous market reports, the Bluetooth® market dashboard is a dynamic, living source of market data that will continue to evolve to align with growing member needs. It will serve as a foundational source of truth for Bluetooth market data, sharing industry intelligence in a more timely and flexible way.
Check out the new Bluetooth® market dashboard.
