Earlier this year, the Bluetooth Special Interest Group (SIG) released the full suite of specifications for a ground-breaking advancement in Bluetooth® technology – LE Audio. LE Audio builds on 20 years of innovation to improve the performance of Bluetooth audio, add support for hearing aids, and introduce AuracastTM broadcast audio

By standardizing support for Bluetooth technology within hearing aids, LE Audio increases availability and enables true global interoperability. Thanks to LE Audio, people with hearing loss will be able to take advantage of the same Bluetooth audio benefits enjoyed by users of standard Bluetooth headphones and earbuds, including wireless calling, listening, and watching.


HLAA 2022 Convention

Recently, at the HLAA 2022 Convention, industry experts provided a detailed look (including live demonstrations) into one of the use cases for Auracast™ broadcast audio. The four videos below (recorded at the HLAA 2022 Convention) highlight how the hearing industry and hearing aid users can benefit from this latest audio innovation.

Nordic Demonstrates Auracast™ Broadcast Audio

Nordic Semiconductor’s Vince Hagen describes the demonstration of Auracast™ broadcast audio Nordic shared at the HLAA Convention 2022 and explains which products and locations will take advantage of this new Bluetooth® capability.

A First Look at Assistive Listening with Auracast™ Broadcast Audio

Watch Dr. Sandra Porps, MDHearing Head of Audiology, describe one of the first demonstrations of Auracast™ broadcast audio shared at the HLAA Convention 2022 and how Auracast™ broadcast audio can benefit people with hearing loss in real-world scenarios.

The Impact of LE Audio and Auracast™ Broadcast Audio on Bluetooth® Enabled Hearing Aids

Doug Beaker, CEO of the largest direct-to-consumer seller of hearing aids in the US, discusses the three main benefits of Bluetooth LE Audio on hearing aids, as well as data that illustrates which features hearing aid consumers care most about.

Next Generation Audio Accessibility with LE Audio and Auracast™ Broadcast Audio

Watch the Bluetooth SIG’s Chuck Sabin outline the new features of Bluetooth® LE Audio, the new use cases they will improve and enable, and the introduction of Auracast™ broadcast audio as the next-generation assistive listening technology.


Auracast™ Broadcast Audio

Auracast™ broadcast audio will deliver life-changing audio experiences that will enhance the way you engage with others and the world around you.


The Rise and Rise of Bluetooth

Near ubiquitous wireless tech is making everyday life simpler, safer, and healthier for billions.…

A Guide to Bluetooth® Auracast™ Broadcast Audio

How we tune into our surrounding world has been elevated with the advent of…

Reinventing Retail in the Connectivity Age

Despite the surge in e-commerce both before and during the pandemic, physical retail still…

Simultaneous Translation Using Auracast Broadcast AudioAuracast™广播音频如何使公共场所的无声电视静音

Watch how Auracast™ broadcast audio will become the new way to offer simultaneous translation…

Auracast™ Broadcast Audio Transforms Sound Sharing

The latest Bluetooth development may not yet be on everyone’s radar, but Auracast­™ broadcast…

Mr. Beacon Podcast: Snapdragon Sound with Mike Canevaro

This episode of the Mr. Beacon Podcast explores the revolutionary world of Bluetooth audio.…

Momentum for Auracast™ Broadcast Audio Continues to Pick Up Speed

Last year, the Bluetooth Special Interest Group (SIG) announced the release of a life-changing…

The State of Sound: Soundbites

In this Soundbites edition, we focus on the role of Bluetooth® LE Audio in…

LE Audio: The Future of Bluetooth® Audio

ABI Research outlines how the arrival of LE Audio is set to transform the Bluetooth audio ecosystem and the impact it will have on Bluetooth® audio market forecasts.

The 2022 State of Sound Report

The State of Sound report is an annual study featuring a summary of research…

Auracast Simple Transmitter Best Practices Guide

This paper provides a set of clear, concise, and useful recommendations for product makers…

Sizing the Opportunity for Auracast™ Broadcast Audio in Public Locations

Featuring data and research from Strategy Analytics, this report helps readers and decision makers…

Bluetooth audio’s biggest upgrade in years is coming soon to headphones

We’re on the cusp of a new generation of wireless headphones that are more…

Bluetooth SIG Announces Auracast™ Broadcast Audio, Allowing Unlimited Audio Sharing to Earbuds, Speakers or Hearing Devices

The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology, today…

Auracast is coming to Bluetooth, boosting movement, inclusion, and participation for hearing device users

The Bluetooth Special Interest Group (SIG), the standards mover and shaker for the short-range…

Introducing Bluetooth® LE Audio

Now available for free digital download, get your copy of this in-depth, technical overview of the LE Audio specifications.

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