Bluetooth Brand Guide & Logos

All the essentials you need to brand your Bluetooth product

The Bluetooth® brand is globally recognizable with up to 92% consumer awareness*. This is why so many companies use the Bluetooth word mark and logo on their packaging and advertising, and throughout their marketing. When consumers see the Bluetooth brand they know the product is trusted and will work with any of the other Bluetooth products they already own.

The brand guide contains all the essentials you need to market your Bluetooth product including the color breakdown for print packaging, how to use the logos and other guidelines. The zip file contains the most recent brand guide in English and its translated versions (Simplified Chinese, Japanese and Korean languages), and the registered trademarks in a variety of digital and print ready file types.

The Bluetooth Special Interest Group (SIG) owns and protects the Bluetooth word mark, figure mark and combination mark (collectively, the Bluetooth trademarks). In order for a company to use the trademarks, two things must happen: 1) a company must be a member of the Bluetooth SIG and 2) the goods offered must be fully qualified and declared through the Bluetooth Qualification Process. Members should always refer to the Bluetooth brand guide when using the logos. Should you have any unanswered questions, submit a support request to the brand manager.

Download the Bluetooth Brand Guide (English)

Brand guides available in other languages:
Japanese | Korean | Simplified Chinese | Traditional Chinese


*Source: Brand Equity Study 2016, Lux Insights