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Author: Lori Lee

Lori Lee is responsible for all outbound marketing in the APAC region. Lee joined the Bluetooth SIG in 2012 and she is the primary contact for APAC affairs for all inquiries. Lee has over eight years of experience in business-to-business and business-to-consumer technology marketing and PR communications. She not only develops marketing strategies and initiates country-specific marketing plans, but ensures the wide array of marketing programs are successfully executed. Lee also ensures the protection of the Bluetooth trademarks in the region.
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Blog Post

Improving Latency and Broadening Audio Horizons With LE AudioLE Audioで遅延性を改善し、オーディオの世界を広げる

Bluetooth® LE Audio is the next generation of audio performance. Improving lives and audio experiences, it is no surprise that…

Bluetooth SIG
02 March 2023
Blog Post

Bluetooth LE Audio Helps Nordic Semiconductor Upgrade Audio Portfoliosノルディック・セミコンダクター、LE Audioでオーディオポートフォリオを向上

Audio has long been home court for Bluetooth® technology. Earlier in the year, forecasts showed that annual shipments of Bluetooth…

Bluetooth SIG
24 January 2023
Blog Post

Airoha Technology Unleashes the Potential of LE AudioLE Audioの可能性を解き放つAiroha Technology

The full set of specifications that defines Bluetooth LE Audio, the next-generation Bluetooth® audio technology, have been completed. Bluetooth LE…

Bluetooth SIG
07 December 2022
Blog Post

Continuous Bluetooth LE Audio Innovation Enables Xiaomi to Explore New Use Cases in AudioXiaomi:Bluetooth LE Audioのイノベーションが新しいオーディオの活用事例を実現する

Since it was first introduced to the world, Bluetooth® technology has become increasingly relevant to people’s everyday lives. From untethered audio…

Bluetooth SIG
31 October 2022
Blog Post

Using Bluetooth Technology for Secure Digital Key SharingBluetooth LEでセキュアなデジタルキーシェアリングを実現する

First introduced in 2010, Bluetooth® Low Energy (LE) gave developers all over the world new opportunities for data transmission innovation….

Bluetooth SIG
14 September 2022
Blog Post

Bluetooth LE Audio Ushers in a New Era of Smart Audio

The audio cable was one of the first cords Bluetooth® technology cut. Stripping away the hassle of wires on headphones,…

Bluetooth SIG
07 July 2022
Blog Post

Using Bluetooth® Direction Finding for High-Accuracy Indoor Positioning
ピクシーダストテクノロジーズ、Bluetooth方向検知機能による高精度屋内測位を実現

Bluetooth® Location Services is the fastest-growing Bluetooth solution area. According to the 2022 Bluetooth Market Update, annual shipments of location services…

Bluetooth SIG
04 May 2022
Blog Post

Adapting Digital Keys for Commercial Access Control, Car Sharing, and More

Out of all the various Bluetooth® solution areas, Bluetooth Location Services has been one of the fastest growing for several…

Bluetooth SIG
10 January 2022
Blog Post

Intelligent Mobility Solution for E-Motorcycles Achieves True PEPS

Mobility as a service (MaaS) is shifting from a hot concept to becoming an emerging reality, which calls for smarter…

Bluetooth SIG
07 January 2022
Blog Post

Adopting AoA Direction Finding Provides a High-Precision Location Experience

From general proximity solutions to high-precision positioning, Bluetooth® technology provides a range of reliable location services. Today, Bluetooth Location Services…

Bluetooth SIG
23 November 2021

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  • English
  • 한국어
  • Deutsch
  • 日本語
  • Learn about BluetoothExpand
    • Bluetooth technology overview
    • New use casesExpand
      • Auracast™ broadcast audio
      • Bluetooth® Electronic Shelf Labels
      • Bluetooth® Networked Lighting Control
    • Feature enhancementsExpand
      • Overview
      • Bluetooth® Channel Sounding
      • Bluetooth® Direction Finding
      • Bluetooth® LE AudioExpand
        • About Bluetooth® LE Audio
        • Auracast™ broadcast audio
        • Support for hearing assistance
        • Bluetooth® LE Audio specifications
        • Bluetooth® LE Audio resources for developers
      • Bluetooth® Mesh NetworkingExpand
        • About Bluetooth® Mesh Networking
        • Bluetooth® Mesh to DALI Gateway
        • Bluetooth® Mesh Networking FAQs
        • Bluetooth® Mesh Networking glossary of terms
      • Features in development
    • Key attributesExpand
      • Bluetooth range
      • Bluetooth reliability
      • Bluetooth securityExpand
        • About Bluetooth security
        • Reporting security vulnerabilities
  • Develop with BluetoothExpand
    • Join the SIGExpand
      • Overview
      • Benefits comparison
      • Getting started as a member
      • Member support
      • Member promotion program
      • Member directory
    • Build your productExpand
      • Overview
      • Core specification overviews
      • Study guides
      • Training videos
      • Webinars
      • Developer forums
      • White papers
      • Product testing
    • Qualify your productExpand
      • Overview
      • Qualification test toolsExpand
        • Profile Tuning Suite (PTS)
        • PTS test coverage
        • Validated & recognized test systems
      • Qualification test facilities
      • Qualification consultants
      • Bluetooth enforcement program
    • Brand your productExpand
      • Overview
      • Communicating Bluetooth® functionality
  • SpecificationsExpand
    • Specifications and documents
    • Features in development
    • Submit an idea for a specification
    • Working GroupsExpand
      • Groups and committees
      • Specification development process
      • Templates and documents
      • Awards & recognition
      • Working Group events calendar
    • Assigned Numbers
    • GATT Specification Supplement
    • Device Properties
    • IOP test events
    • Interoperability tools
    • Test Case Reference List (TCRL)
  • ResourcesExpand
    • Papers
    • Reports
    • VideosExpand
      • Event videos
      • Promotional videos
      • Training videos
      • Webinars
    • Study guides
    • Infographics
    • Case studies
    • Blog posts
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