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Author: Lori Lee

Lori Lee is responsible for all outbound marketing in the APAC region. Lee joined the Bluetooth SIG in 2012 and she is the primary contact for APAC affairs for all inquiries. Lee has over eight years of experience in business-to-business and business-to-consumer technology marketing and PR communications. She not only develops marketing strategies and initiates country-specific marketing plans, but ensures the wide array of marketing programs are successfully executed. Lee also ensures the protection of the Bluetooth trademarks in the region.
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Blog Post

The Auracast Experience – Enabling New Audio Use Cases Beyond Imagination

A few months back, the Bluetooth Special Interest Group (SIG) held The AuracastTM Experience event in Japan at CEATEC 2023,…

Bluetooth SIG
17 January 2024
Blog Post

Bluetooth Mesh Ushers in a New Era of Reliable, Cost- Effective DevelopmentBluetooth Mesh が切り拓く、信頼性とコスト効率に優れた開発の新時代

Bluetooth® Mesh was specifically created to fulfill the demands of commercial and industrial environments, prioritizing ease of deployment, high performance,…

Bluetooth SIG
05 December 2023
Blog Post

The Auracast Experience Japan – Member Companies Expect to See Bluetooth Technology Leading Japan’s Audio MarketBluetooth SIGがAuracastTM ExperienceをCEATECで開催 メンバー企業に聞く日本のオーディオ市場牽引への期待感

Recently the Bluetooth Special Interest Group (SIG), in collaboration with several member companies, including Nordic Semiconductor, held The AuracastTM Experience…

Bluetooth SIG
01 December 2023
Blog Post

Unveiling Auracast™ Broadcast Audio – A Glimpse Into the Future of AudioAuracast™ ブロードキャスト オーディオが垣間見せるオーディオの未来

Last month, the Bluetooth Special Interest Group (SIG), in collaboration with industry players like Telink and Actions, unveiled The Auracast™…

Bluetooth SIG
17 November 2023
Blog Post

The Auracast™ Experience Makes a Big Impact in Shanghai and TokyoAuracast™ エクスペリエンス、上海と東京で大きなインパクト

Share your audio, unmute your world, and hear your best — all of this is made possible by the newest…

Bluetooth SIG
06 November 2023
Blog Post

New Audio Experiences Showcased in Shanghai at Tech G

Recently, the Bluetooth Special Interest Group (SIG) hosted The Auracast™ Experience at Tech-G in Shanghai, collaborating with member companies, including…

Bluetooth SIG
02 November 2023
Blog Post

Why Bluetooth Technology Is the First Choice for Smart Home Digital Key SolutionsBluetoothテクノロジーがスマートホームのデジタルキーソリューションで最高の選択肢である理由

Bluetooth® technology is transforming the way we use smartphones, turning them into convenient and secure digital keys for various applications….

Bluetooth SIG
24 August 2023
Blog Post

Bluetooth Technology Empowers Dusun IoT To Build a New Smart IoT EcosystemDusun IoT、Bluetooth技術で新たなスマートIoTエコシステムを構築

From toys to tools, smart lighting to smart healthcare, and intelligent buildings to smart cities, Bluetooth® technology, the preferred technology of…

Bluetooth SIG
05 July 2023
Blog Post

Bluetooth Technology Brings Location Services Solutions to a Historic LocationBluetooth技術が歴史ある場所にもたらす現代のロケーションサービスソリューション

NTT East, a subsidiary of NTT, is one of the world’s largest telecommunications companies. Heavily involved in local communities, NTT…

Bluetooth SIG
10 April 2023
Blog Post

Bluetooth Mesh Empowers Innovation for Intelligent Delta Electronics Lighting SystemsBluetooth Meshが支えるデルタ電子のインテリジェント照明システムイノベーション

In recent years, intelligent lighting solutions have gained increasing attention from the industry as commercial and industrial demands grow. Enterprise…

Bluetooth SIG
30 March 2023

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  • English
  • 한국어
  • Deutsch
  • 日本語
  • Learn about BluetoothExpand
    • Bluetooth technology overview
    • New use casesExpand
      • Auracast™ broadcast audio
      • Bluetooth® Electronic Shelf Labels
      • Bluetooth® Networked Lighting Control
    • Feature enhancementsExpand
      • Overview
      • Bluetooth® Channel Sounding
      • Bluetooth® Direction Finding
      • Bluetooth® LE AudioExpand
        • About Bluetooth® LE Audio
        • Auracast™ broadcast audio
        • Support for hearing assistance
        • Bluetooth® LE Audio specifications
        • Bluetooth® LE Audio resources for developers
      • Bluetooth® Mesh NetworkingExpand
        • About Bluetooth® Mesh Networking
        • Bluetooth® Mesh to DALI Gateway
        • Bluetooth® Mesh Networking FAQs
        • Bluetooth® Mesh Networking glossary of terms
      • Features in development
    • Key attributesExpand
      • Bluetooth range
      • Bluetooth reliability
      • Bluetooth securityExpand
        • About Bluetooth security
        • Reporting security vulnerabilities
  • Develop with BluetoothExpand
    • Join the SIGExpand
      • Overview
      • Benefits comparison
      • Getting started as a member
      • Member support
      • Member promotion program
      • Member directory
    • Build your productExpand
      • Overview
      • Core specification overviews
      • Study guides
      • Training videos
      • Webinars
      • Developer forums
      • White papers
      • Product testing
    • Qualify your productExpand
      • Overview
      • Qualification test toolsExpand
        • Profile Tuning Suite (PTS)
        • PTS test coverage
        • Validated & recognized test systems
      • Qualification test facilities
      • Qualification consultants
      • Trademark license enforcement
    • Brand your productExpand
      • Overview
      • Brand enforcement program
      • Communicating Bluetooth® functionality
  • SpecificationsExpand
    • Specifications and documents
    • Features in development
    • Submit an idea for a specification
    • Working GroupsExpand
      • Groups and committees
      • Specification development process
      • Templates and documents
      • Awards & recognition
      • Working Group events calendar
    • Assigned Numbers
    • GATT Specification Supplement
    • Device Properties
    • IOP test events
    • Interoperability tools
    • Test Case Reference List (TCRL)
  • ResourcesExpand
    • Papers
    • Reports
    • VideosExpand
      • Event videos
      • Promotional videos
      • Training videos
      • Webinars
    • Study guides
    • Infographics
    • Case studies
    • Blog posts
Account Member Login
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