The Bluetooth® Market Update, released annually by the Bluetooth Special Interest Group (SIG), highlights the latest Bluetooth technology trends and forecasts. Featuring market projections and industry insights from ABI Research and several other analyst firms, the 2023 Bluetooth Market Update highlights the role Bluetooth technology will play in IoT markets. This report outlines the Bluetooth technology roadmap, examines new Bluetooth technology trends, and provides updated forecasts for key Bluetooth solution areas.

Updated Forecasts and Trends

The pandemic proved to be a turbulent time for many global markets with COVID-19 impacting supply chains and creating noticeable short-term shipment shortfalls for certain device types, such as smartphones, asset trackers, and voice-controlled front ends. While near-term forecasts are slightly down from last year, analysts anticipate seeing higher growth over the later half of the five-year forecast. 7.6 billion Bluetooth devices will ship in 2027, representing a nine percent compound annual growth rate (CAGR) over the next five years.

bluetooth device shipments


The Bluetooth® Market Update

The Bluetooth® Market Update provides updated forecasts and trends in key Bluetooth solution areas and highlights Bluetooth use cases that will drive future growth.


Peripherals Will Drive Single-Mode Bluetooth LE Device Growth

According to ABI Research, Bluetooth® LE single-mode device shipments are forecasted to more than double over the next five years. This is driven, in large part, by continued strong growth in peripheral devices. In addition, when you consider both single-mode LE and dual-mode Classic + LE devices, 97 percent of all Bluetooth devices will include Bluetooth LE by 2027.

bluetooth device shipments by radio

Platforms Continue to Support Bluetooth Classic and Bluetooth LE

Developers can count on Bluetooth® Classic and Bluetooth LE to be in all platform devices. With Bluetooth LE and Bluetooth Classic in 100 percent of phones, tablets, and PCs, the number of dual-mode devices supported by Bluetooth technology is reaching complete market saturation.

Peripherals Continue to Drive Bluetooth Device Shipment Growth

Since nearly all smartphones, tablets, and PCs support Bluetooth® LE, the growth rate of Bluetooth technology in peripheral devices will continue to outpace platform device growth. According to ABI Research, Bluetooth peripheral devices shipments are set to double platform devices shipments in 2023.

bluetooth platform peripheral shipments

Forecasts showcased in the Bluetooth Market Update outline the direction of Bluetooth technology. In the coming weeks, we will look at specific use cases and trends highlighted in the  report.

See the latest report.


The Bluetooth® Market Update

The Bluetooth® Market Update provides updated forecasts and trends in key Bluetooth solution areas and highlights Bluetooth use cases that will drive future growth.


Bluetooth®市場動向は、Bluetooth Special Interest Group(SIG)が毎年発表する年次レポートで、Bluetooth技術の最新動向と予測に焦点を当てています。ABI Research社をはじめ複数のアナリスト企業による市場予測や業界に関するインサイトを掲載した2023年Bluetooth®︎市場動向は、Bluetooth技術が今後IoT市場で果たしていく役割にスポットを当てています。Bluetooth技術のロードマップに関する概説と、Bluetooth技術の新しいトレンド、Bluetoothソリューションの主要分野における最新予測を提供します。







周辺機器がBluetooth LE シングルモードデバイスの成長の原動力

ABI Researchによると、Bluetooth LE シングルモードデバイスの出荷台数は、今後5 年間で2倍以上になると予測されます。これは、周辺機器が引き続き堅調に推移していることが大きな要因です。また、Bluetooth LEシングルモードとClassic + LEのデュアルモード両方のデバイスを考慮すると、2027年までにBluetooth デバイス全体のうち97%がBluetooth LEを搭載する見込みです。


Bluetooth ClassicとBluetooth LEをサポートするプラットフォームが続々と登場

開発者は、すべてのプラットフォームデバイスにBluetooth Classic およびBluetooth LE が搭載されているとの前提で開発できます。Bluetooth ClassicおよびBluetooth LEは100%のスマートフォン、タブレットおよびPCに搭載され、Bluetooth対応のデュアルモードデバイスは、完全な市場飽和状態に達しています。


周辺機器 Bluetooth デバイスの出荷数の伸びを引き続き牽引

既にほぼすべてのスマートフォン、タブレットおよびPCがBluetooth LEに対応しているため、周辺機器におけるBluetooth技術の成長率は、プラットフォームデバイスの成長率を引き続き上回ることが予測されます。ABI Researchによれば、Bluetooth周辺機器の出荷台数は、2023年にはプラットフォームデバイスの出荷台数の2倍になる見込みです。


2023 年Bluetooth 市場動向に掲載された予測は、Bluetooth技術が今後進んでいく方向性を示しています。本レポートに取り上げられた特定のユースケースやトレンドの詳細は、順次お伝えしていく予定です。


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