LE Audio introduces broadcast audio to Bluetooth® technology, a new feature that enables an audio transmitter to broadcast to an unlimited number of nearby Bluetooth audio receivers. Broadcast audio opens significant new opportunities for innovation, including a powerful new capability, Auracast™ broadcast audio.
Auracast™ broadcast audio is a set of defined configurations of Bluetooth® broadcast audio which are specified within the Public Broadcast Profile (PBP) specification that enables new, globally interoperable audio experiences for consumers.
The Bluetooth SIG has published an implementation guide for developers looking to include support for Auracast™ broadcast audio within their Auracast™ transmitter products. The guide provides best practice recommendations to help developers create a consistent and satisfying user experience for their end customers.
Like all products that incorporate Bluetooth technology, products that include support for Auracast™ broadcast audio must complete the Bluetooth Qualification Process using Launch Studio. The Bluetooth Qualification Process promotes global product interoperability and helps Bluetooth SIG member companies ensure their products comply with licensing requirements for the use of the Bluetooth® trademarks in conjunction with their products, including the Auracast trademarks.
Auracast™ broadcast audio is a set of defined configurations of Bluetooth® broadcast audio which are specified within the Public Broadcast Profile (PBP) specification. Product developers who qualify their products to the Public Broadcast Profile (PBP) specification through the Bluetooth Qualification Process and meet the additional requirements of use that are detailed in the Brand Guide for Bluetooth Trademarks can be licensed to use the Auracast trademarks in association with those qualified products.
The Bluetooth SIG encourages member companies who have completed the Bluetooth Qualification Process and met the licensing requirements to use the Auracast trademarks on product packaging, their website, and other promotional materials. In addition to detailing the licensing requirements for using the Auracast trademarks, the Brand Guide for Bluetooth trademarks also provides rules and guidelines when applying them to products and supporting promotional materials.