Key use cases in public locations
Public locations that provide silent TV screens such as airports, gymnasiums, and waiting rooms will offer a more satisfying watching experience by allowing visitors to use their own Auracast™ enabled Bluetooth earbuds or hearing devices to listen to audio broadcast from the TV.
Public locations that provide tours such as museums, convention centers, and tourist attractions will create a more compelling tour experience by enabling visitors to use their own Auracast™ enabled Bluetooth earbuds or hearing devices when participating in the tour.
Public locations that support simultaneous translation services such as conference and meeting centers will provide an enhanced audio experience and let participants use their own Auracast™ enabled Bluetooth earbuds or hearing devices to listen to audio in their desired language.
Locations that deploy public address (PA) systems such as airports, cinemas, lecture halls, conference centers, houses of worship, and more will provide a significantly higher quality audio experience by enabling visitors to receive the PA audio directly into their own Auracast™ enabled Bluetooth earbuds or hearing device.
When used in this manner, Auracast™ broadcast audio will function as a high quality, low-cost, next-generation assistive listening system (ALS), improving the audio experience for visitors with and without hearing loss.
The Bluetooth SIG will soon publish a deployment guide for public locations looking to offer Auracast™ broadcast audio. The guide will provide best practice recommendations to help venues deploy Auracast™ transmitters to create a consistent and satisfying user experience for the occupants and visitors.
The guide will also remind installers of certain deployment requirements they must meet to use the Auracast™ trademarks when promoting services available at their location, which includes registering with the Bluetooth SIG. These requirements will be detailed in the Public Location Brand Guide for Auracast™ Trademarks
In order to use the Auracast™ trademarks in promoting services available at your location, you will need to meet the licensing requirements detailed in the Public Location Brand Guide for Auracast™ Trademarks, which will include registering your location with the Bluetooth SIG. In addition to gaining a license to use the Auracast™ trademarks, public locations that register will be listed in a searchable, public database of locations offering Auracast™ broadcast audio.
The Bluetooth SIG encourages public locations who have completed the registration process and met the licensing requirements to use the Auracast™ trademarks to promote the availability of Auracast™ broadcast audio at their locations, on their websites, and throughout their promotional materials.
In addition to detailing the licensing requirements for using the Auracast™ trademarks, the Public Location Brand Guide for Auracast™ Trademarks also provides rules and guidelines when displaying the Auracast™ trademark at your location and in supporting promotional materials.