Auracast™ LOCATION PROFILE
Akustik Schweiz Der Hörladen AG
About this location
Key stats
Location: Arbon, Switzerland
Venue type: Hearing care provider
Equipment installed: ReSound TV Streamer
Installation: DIY installation
Akustik Schweiz Der Hörladen AG, located in Arbon, Switzerland, is a trusted hearing care provider dedicated to helping people hear better and live more fully. With a track record of delivering professional, honest, and personalized hearing solutions to a diverse range of clients, Akustik Schweiz strives to stay ahead of technological trends, enhancing the hearing experience for its customers.
The problem statement
Unlike many organizations that adopt new technology to solve existing issues, Akustik Schweiz did not face any operational challenges prior to implementing Auracast™ broadcast audio. Instead, the motivation was proactive: to introduce customers to cutting-edge connectivity and showcase how future-ready solutions can transform hearing experiences, reflecting the company’s commitment to innovation and customer education.
The Auracast™ solution
Deployment
The decision to deploy Auracast™ broadcast audio stemmed from a recommendation by a ReSound representative. “Installing an Auracast™ compatible ReSound TV Streamer was simple and seamless, requiring minimal effort”, said Salvatore Guerrisi from Akustik Schweiz.
While many customers expressed interest in testing the system, compatibility limitations with current hearing aids prevented full demonstrations, highlighting the importance of industry-wide Auracast™ adoption.
Benefits
At this stage, for Akustik Schweiz, the Auracast™ solution serves primarily as a demonstration tool. While measurable operational improvements have not yet been realized, the deployment has sparked curiosity among customers.
“The ease of installation and the ability to demonstrate future connectivity are significant advantages,” Guerrisi.
A look ahead
Akustik Schweiz plans to continue showcasing Auracast™ broadcast audio as an educational and experiential feature for customers, anticipating broader compatibility as hearing aid manufacturers continue to adopt the technology. The company sees Auracast™ broadcast audio as a game changer for accessibility and convenience, offering a glimpse into a future where hearing aid users can seamlessly connect to audio sources without specialized hardware.
As adoption grows, Akustik Schweiz expects Auracast™ broadcast audio to become a standard feature in hearing care, transforming how people experience sound in everyday life. “Auracast™ broadcast audio is a simple, affordable solution that has the potential to elevate customer engagement,” said Guerrisi.
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