Recent advancements in Bluetooth® technology, such as a broadcast network topology and a new Bluetooth Direction Finding feature, have jumpstarted a wave of location services solution deployments around the world. According to the 2019 Bluetooth Market Update, location services is the fastest growing Bluetooth solution area, with a 43% CAGR over the next five years.
For two consecutive years, location services has been predicted to be the fastest growing Bluetooth solution area, and increased global deployment is proving this prediction true. Bluetooth location services solutions have seen significant proliferation across shopping centers, airports, theme parks, museums, and more, creating enhanced visitor experiences and improved operational efficiencies. The Walt Disney World Swan and Dolphin Resort, Onset InTemp, and the Mizkan Museum are just a few case studies that validate the forecasted growth of Bluetooth location services in global facilities.
Walt Disney World Resort Uses Bluetooth and Mist AI
Similar to how the Mall of America leveraged the power of Bluetooth® technology to improve the visitor experience, the Walt Disney World Swan and Dolphin Resort, which supports 331,000 square feet of meeting space and 2,270 guest rooms, is using Mist to deliver exceptional onsite mobile experiences to guests, conference attendees, and event planners.
Mist’s virtual Bluetooth technology and machine learning make it easy to deploy and operate personalized location services, including in-building navigation, asset tracking/event analytics, and proximity notifications, to create amazing guest experiences. This new location services solution helps conference guests easily navigate large meeting spaces and find resort amenities. It not only improves overall customer service, but it helps lay the foundation for how future guest services will be delivered.