Kontakt.io, a global innovator of indoor location services, serves more than 2,000 customers across diverse sizes and industries, leveraging Bluetooth® beacon technology to help better connect people, locations, and things.
I recently had an opportunity to talk with Rom Eizenberg, CRO at Kontakt.io, about how COVID-19 changed the way location services solutions are being implemented and the advantages Bluetooth Location Services solutions can provide in a post-pandemic world.
Q&A with Rom Eizenberg, Chief Revenue Officer at Kontakt.io
Indoor location services powered by Bluetooth® technology enables a broad spectrum of location-aware services inside buildings.
What does Bluetooth® location services enable for your company?
Indoor location services powered by Bluetooth® technology enables a broad spectrum of location-aware services inside buildings. Over the past decade, we have grown used to our smartphones being location aware. However, these capabilities do not work indoors, because GPS signals cannot penetrate buildings. Bluetooth enabled infrastructures, such as wayfinding beacons or Bluetooth enabled access points, makes it possible for smartphones to navigate indoors, for information systems to track high-value assets, and for building management software to collect data from sensors, over the air, connecting dozens of environmental systems to a single information pipeline.
These capabilities help us securely evacuate buildings in an emergency, optimize real-estate floor space utilization, and improve the employee workplace experience. We also use Bluetooth tags to track high-value lab equipment, increasing utility and reducing costs.
How has COVID-19 changed the way Bluetooth location services are being implemented?
Since the beginning of the COVID-19 pandemic, we’ve seen mounting demand for indoor location services. A recent PwC survey revealed that 78% of CFOs say that a focus for 2021 is reconfiguring office sites for remote working with 54% stating this will be a lasting change. The same survey identified 81% of companies as looking to use technology to improve workplace safety measures and requirements, while more than 73% of respondents reported a focus on technology investments to promote better operational resilience, agility, and workplace flexibility.
In this sense, what we are seeing in the market is companies accelerating previously under-budgeted digital transformation initiatives to address today’s COVID-19 response and long-term agility in how workflows and spaces are optimized for the company’s evolving needs.
Wi-Fi access point refresh cycles, for example, the upgrade for Wi-Fi 6 infrastructure, provide further opportunities for companies to achieve this vision by combining network updates with Bluetooth® gateway-as-infrastructure capabilities that are now available from network vendors, such as Cisco’s 91xx series access points and the DNA Spaces cloud offering, which our IoT solutions now support out of the box.
That’s why we frequently tell our enterprise customers looking at Bluetooth technology as an infrastructure that they might be much closer than they think. The combination of the trends identified above suggests that 2021 will see a rapid expansion of indoor IoT services, placing early adopters in a competitive advantage position across markets.