According to the 2018 Bluetooth® Market Update, this year, audio streaming Bluetooth® device shipments are expected to increase to 970 million for the year. This includes anything from wireless headsets and wireless speakers to in-car infotainment systems and more. While Bluetooth has always had a strong presence across audio streaming applications, Bluetooth technology is also gaining significant traction in emerging markets, including a wide range of transportation applications like commercial aircraft.

Bluetooth Takes Flight on China Eastern

The flight route between Beijing and Shanghai is one of the most abundant and busiest routes in China. Many airlines deploy their most advanced and well-equipped airplanes to fly this route. Recently, I had an opportunity to take China Eastern Airline’s latest flagship model, Airbus A350, from Shanghai to Beijing. The airplane, registered by B-304D, is brand new in China Eastern Airline’s fleet. Before the ride, I heard that the onboard entertainment system of each business suite in this airplane installed Bluetooth functionality.

My seat was in economy class, but after boarding the plane and speaking with the flight attendant, he happily agreed to my request and led me to the business class in time to begin the airplane’s descent to Beijing, starting my special Bluetooth® experience.

Bluetooth in Business Class

The first thing I noticed was the Bluetooth logo at the lower right corner on the homepage of the entertainment system.

After clicking the Bluetooth logo, the onboard entertainment system enters the mode of Bluetooth device discovery. This mode enables the system to discover nearby Bluetooth® devices, displaying the device name on the screen. My headset is SONY WH1000XM2, so my Bluetooth headset device name was shown below.


When my Bluetooth® headset was paired successfully, the device was shown as Connected. Passengers can use the Forget This Device option to erase the pairing information on the onboard entertainment system.

The significant benefit for business-class passengers is the ability to connect the passengers’ own Bluetooth noise-canceling headset to the onboard entertainment system.

Take my own Bluetooth® noise-canceling headphones as an example. Before the introduction of this solution, if I wanted to connect my Bluetooth noise-canceling headset to the onboard entertainment system, I could only use the cable to connect.

On an airplane, space is inherently limited and adding extra cables is inconvenient. Furthermore, when using the cable to connect the noise-cancelling headset, from the moment I plugged the cable into the headset, the headset shuts down and only works in passive mode like a normal earphone. Without the real, active noise reduction, the practicality is greatly reduced. However, with the system adopted by China Eastern, the passenger experience can be significantly improved. The noise-canceling Bluetooth headset can be used to access the onboard entertainment system while the active and passive noise-reduction functions are enabled.

At present, China Eastern Airline’s A350 airplane is mainly operated between Beijing and Shanghai. In the future, it will expand the routes from the Shanghai hub to include Chengdu and Guangzhou. If you have a chance to try it, enjoy the extraordinary experience of Bluetooth at over 30,000 feet.

Download the 2018 Bluetooth Market Update and discover more trends in wireless audio and forecasts for emerging Bluetooth® markets.


Enhancing Bluetooth Location Services with Direction Finding

A new Bluetooth direction finding feature allows devices to determine the direction of a Bluetooth signal, thereby enabling the development of Bluetooth proximity solutions that can understand device direction as well as Bluetooth positioning systems that can achieve down to centimeter-level location accuracy.


Meet Neville Meijers, the New CEO of the Bluetooth SIG

Last month, the Bluetooth Special Interest Group (SIG) announced the appointment of Neville Meijers…

Low Energy Audio – Basic One-Way Unicast Audio

This document gives an introduction to Bluetooth LE Audio by explaining the basics of…

Low Energy Audio – Using UCIs, URIs, and URI Schemes

This document describes how implementers can use the UCIs, URIs, and URI schemes in…

Using a Bluetooth LE Wireless Module to Accelerate Time-to-market

Wireless connectivity makes dumb products intelligent. Smart devices can transmit information about their surroundings…

Harvesting the Future with IoT in Agriculture

Internet of Things (IoT) technologies have quickly become integral to modern agriculture. Real-time data…

Enhancing Engagement: Bluetooth SIG CMO Ken Kolderup Leads Team on Member Company Visit in Greater China

To foster growth and innovation throughout the Bluetooth® market and industry ecosystem across Greater…

Auracast™ Broadcast Audio Enables Barrot to Unlock Innovative Applications in Smart Car Cabins

In today’s increasingly digital and mobile world, audio consumption and sharing have become integral…

Now Available: Auracast™ Developer Best Practice Guides公開中:Auracast™開発者向けベストプラクティスガイド

When Bluetooth® LE Audio was released, it introduced broadcast audio to Bluetooth technology. This…

Building a More Sustainable, Connected World

In today’s sustainability-conscious world, where being carbon-neutral is an imperative for companies, consumers, and…

Security & Scalability: Navigating the Bluetooth LE Landscape for Retail

Bluetooth LE is a game-changer for the retail industry, enabling new levels of connectivity,…

Bluetooth Low Energy Fundamentals

The Bluetooth Low Energy (LE) Fundamentals Course is designed to give you the knowledge…

Transforming Spaces with Bluetooth LE Audio Auracast

In this video, we introduce the new NXH3675 Bluetooth LE chipset from NXP Semiconductors,…

High-Accuracy Low-Power Secure Ranging using Bluetooth® Channel Sounding

Many applications use Bluetooth-based ranging and localization using received signal strength indication (RSSI), including…

2024 Bluetooth® Market Update

The 2024 Bluetooth® Market Update examines the direction and adoption of Bluetooth technology.

Auracast Broadcast Audio Retrofit Solutions and Opportunities

This report by ABI Research delves into the opportunity for public spaces to offer…

Revolutionizing Online Order Fulfillment: Managing Mis Shipments

Discover how Wiliot, an ambient Internet of Things (IoT) pioneer, is revolutionizing the online…

What's the Range of Auracast Broadcast Audio?

Get the answer to the question everyone’s asking. Find out what the coverage area…

Can You Add Auracast Support to Existing Devices?

Are you waiting for native Auracast™ support? You might not have to. Find out…

Is the Number of Auracast Receivers Really Unlimited?

Not convinced? Learn how an unlimited number of Auracast™ receivers can join a single…

Retail Pharmacy

A leading retailer is collaborating with Wiliot, an ambient Internet of Things (IoT) pioneer,…

The Bluetooth® Low Energy Primer

Are you new to Bluetooth Low Energy? Learn about its constituent parts, features, and how it works.

Introducing Bluetooth® LE Audio

Now available for free digital download, get your copy of this in-depth, technical overview of the LE Audio specifications.

Bluetooth® Technology for Linux Developers

Learn how to use the interprocess communication system D-Bus and the BlueZ APIs to create Bluetooth applications for Linux computers.

Designing and Developing Bluetooth® Internet Gateways

Learn about Bluetooth® internet gateways, how to make them secure and scalable, and design and implement your own...

NOTICE: The Bluetooth SIG updated its Privacy Policy on 6 June 2024Learn more
 Get Help