campaigns
Bluetooth® is creating a more productive world
Bluetooth® technology is powering a more productive world. Across factories, warehouses, offices, and campuses, Bluetooth enables smarter operations, safer environments, and more efficient ways of working.
In industrial and enterprise settings, Bluetooth supports real-time asset tracking, equipment monitoring, and location-based services—helping organizations reduce downtime, streamline workflows, and make faster, better decisions. Bluetooth technology connects devices, systems, and teams seamlessly, enabling predictive maintenance, optimized logistics, and scalable automation.
As productivity demands continue to grow, Bluetooth technology remains a trusted foundation—connecting people, processes, and systems to drive efficiency, reliability, and performance at scale.
Ongoing member opportunities
We are launching a campaign to highlight how Bluetooth technology is helping build a healthier world. Here is how you can participate in the campaign:
- Include Bluetooth messaging in your materials: Check out our productive world messaging guide below to stay aligned with the Bluetooth story.
- Share your stories: Do you have content (such as articles, papers, or videos) that showcases how Bluetooth technology is transforming commercial and industrial spaces? Promote them on your marketing channels.
- Engage on social: Join the conversation on social media and follow @BluetoothSIG to stay connected. Post campaign related content on your channels using #Bluetooth, #IIoT, #IndustrialIoT and tag @BluetoothSIG so we can engage and reshare. Check out our messaging guide below to stay aligned with the Bluetooth story.
Messaging
The following communication guide is available for Bluetooth SIG member use.
Images
The following images are available for Bluetooth SIG member use. View more images from previous campaigns in the gallery here.




































