campaigns

Bluetooth® LE Audio

Building on 20 years of innovation, LE Audio is the next generation of Bluetooth® audio. Bluetooth LE Audio will enhance the performance of Bluetooth audio, add support for hearing aids, and introduce Auracast™ broadcast audio, an innovative new consumer service with the potential to once again change the way we experience audio and connect with the world around us.

Learn more about LE Audio here.

The Bluetooth SIG is actively working with members to help establish a high-level understanding of the key features, use cases, and benefits of LE Audio. Do you want to participate in our ongoing promotion? Please contact us if you have:

  • LE Audio product qualification announcements
  • LE Audio technology demonstrations
  • LE Audio explanatory materials
  • Interest in contributing a guest blog article
Contact us to get involved

Messaging

The following communication guides are available for Bluetooth SIG member use.

Paper

LE Audio Communications Guide

This guide outlines the messaging framework the Bluetooth SIG is using to promote LE Audio and provides guidance for Bluetooth…

Images

  • A young woman with red hair joyfully walks through an airport wearing a blue sweater and wireless headphones. The Auracast wordmark is visible in the lower left.

    IMG | 428 KB

  • Two individuals use a smartphone and Bluetooth earbuds to communicate while sitting on a bench outdoors. The Auracast wordmark is visible in the upper left.

    IMG | 382 KB

  • A young woman enjoys music with Bluetooth headphones on and her eyes closed, breathing in fresh air while standing amongst a vibrant swirling blue sky.

    IMG | 287 KB

  • A crowd enjoying an outdoor movie night with Auracast technology in a vibrant park setting.

    IMG | 588 KB

  • A young woman with red hair joyfully walks through an airport wearing a blue sweater and wireless headphones. The Auracast wordmark is visible in the lower left.

    IMG | 511 KB

  • An older couple enjoying a joyful movie and eating popcorn in a cozy theatre setting, listening to the audio using Auracast enabled hearing aids.

    IMG | 490 KB

  • An older couple enjoying a joyful movie and eating popcorn in a cozy theatre setting, listening to the audio using Auracast enabled hearing aids.

    IMG | 553 KB

  • A mother and daughter joyfully share a music experience with Auracast enabled headphones.

    IMG | 468 KB

  • A young woman enjoys music with Bluetooth headphones on and her eyes closed, breathing in fresh air while standing amongst a vibrant swirling blue sky.

    IMG | 257 KB

  • Two individuals use a smartphone and Bluetooth earbuds to communicate while sitting on a bench outdoors. The Auracast wordmark is visible in the upper left.

    IMG | 440 KB

  • A crowd enjoying an outdoor movie night with Auracast technology in a vibrant park setting.

    IMG | 750 KB