campaigns

Auracast™ broadcast audio

Bluetooth® LE Audio adds broadcast audio, enabling an audio source device to broadcast one or more audio streams to an unlimited number of audio sink devices. Broadcast audio opens significant new opportunities for innovation, including the enablement of a powerful new capability, Auracast™ broadcast audio. Auracast™ broadcast audio is a new Bluetooth capability that will deliver life-changing audio experiences, enhancing the way you engage with others and the world around you.

Auracast™ broadcast audio will enable new audio experiences that will help your world sound better:

Share Your Audio 
Auracast™ broadcast audio lets you invite others to share in your audio experience, bringing us closer together. 

Unmute Your World  
Auracast™ broadcast audio enables you to fully enjoy televisions in public spaces, unmuting what was once silent and creating a more complete watching experience.  

Hear Your Best  
Auracast™ broadcast audio allows you to hear your best in the places you go. Auracast™ broadcast audio is expected to become the next major assistive listening technology, improving accessibility and promoting better living through better hearing.

Ongoing member opportunities

The Bluetooth SIG is actively working with members to increase the awareness, understanding, and adoption of this new capability. Do you want to participate in our ongoing promotion? Please contact us if you have or plan to have:

  • Interest in contributing to the creation of  Auracast™ demonstrations
  • Auracast™ product qualification announcements
  • Auracast™ explanatory materials
  • Interest in contributing a guest blog article
  • Bluetooth performance proof points in comparison to alternative Assistive Listening System technologies (e.g. Telecoil, WiFi, FM, IR, etc.)

Images

  • A young woman with red hair joyfully walks through an airport wearing a blue sweater and wireless headphones. The Auracast wordmark is visible in the lower left.

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  • Two individuals use a smartphone and Bluetooth earbuds to communicate while sitting on a bench outdoors. The Auracast wordmark is visible in the upper left.

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  • A crowd enjoying an outdoor movie night with Auracast technology in a vibrant park setting.

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  • A young woman with red hair joyfully walks through an airport wearing a blue sweater and wireless headphones. The Auracast wordmark is visible in the lower left.

    IMG | 511 KB

  • An older couple enjoying a joyful movie and eating popcorn in a cozy theatre setting, listening to the audio using Auracast enabled hearing aids.

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  • An older couple enjoying a joyful movie and eating popcorn in a cozy theatre setting, listening to the audio using Auracast enabled hearing aids.

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  • A mother and daughter joyfully share a music experience with Auracast enabled headphones.

    IMG | 468 KB

  • A woman streaming music through Auracast earbuds smiles as she opens a door.

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  • A man sitting at a conference table wearing headphones and holding a pen in front of a microphone stand and a nameplate. A logo reading Auracast, a Bluetooth technology, is visible in the upper left.

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  • A woman using a beige hearing aid, with blue and green atmospheric colors around her and the Auracast logo in the upper left.

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  • Person using a treadmill in a gym, watching a news program on a screen and listening to the audio through Auracast broadcast audio.

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  • Three individuals in a professional setting, smiling and focused forward. One person in the middle is wearing a hearing aid. A logo reading "Auracast: A Bluetooth Technology" is in the top left corner.

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  • 1.5 million public venues will be transformed into Auracast locations, making inclusive listening experiences widely accessible by 2029. Source: ABI Research, 2025.

    IMG | 314 KB

  • A woman streaming music through Auracast earbuds smiles as she opens a door.

    IMG | 412 KB

  • Two individuals use a smartphone and Bluetooth earbuds to communicate while sitting on a bench outdoors. The Auracast wordmark is visible in the upper left.

    IMG | 440 KB

  • A man sitting at a conference table wearing headphones and holding a pen in front of a microphone stand and a nameplate. A logo reading Auracast, a Bluetooth technology, is visible in the upper left.

    IMG | 736 KB

  • A woman using a beige hearing aid, with blue and green atmospheric colors around her and the Auracast logo in the upper left.

    IMG | 627 KB

  • A crowd enjoying an outdoor movie night with Auracast technology in a vibrant park setting.

    IMG | 750 KB

  • A tour guide tells the story of the surrounding art displayed in glass cases, as a man and woman listen using headphones and Auracast assistive listening technology.

    IMG | 862 KB

  • Person using a treadmill in a gym, watching a news program on a screen and listening to the audio through Auracast broadcast audio.

    IMG | 814 KB

  • Three individuals in a professional setting, smiling and focused forward. One person in the middle is wearing a hearing aid. A logo reading "Auracast: A Bluetooth Technology" is in the top left corner.

    IMG | 869 KB

Events

The Bluetooth SIG will be actively promoting this focus area at the following events: