campaigns

Bluetooth® Electronic Shelf Labels

Bluetooth® Electronic Shelf Labels (ESL) is a new wireless standard for the electronic shelf label market that promises to unlock the next phase in retail digital transformation to deliver better outcomes for both stores and shoppers.

Learn more about Bluetooth® Electronic Shelf Labels here.

Contact us to get involved

Images

  • A young man in a blue polo shirt looks between an electronic shelf label and a jar of pickles while standing in a grocery store aisle. Blue and purple atmospheric colors around him and the Bluetooth wordmark in the upper left.

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  • A young woman shopping in a grocery store and scanning the product label on a milk jug with her smartphone.

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  • A young woman shopping in a grocery store and scanning the product label on a milk jug with her smartphone.

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  • A friendly grocery employee smiles while assisting customers with fresh produce in a well organized store.

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  • A young man in a blue polo shirt looks between an electronic shelf label and a jar of pickles while standing in a grocery store aisle. Blue and purple atmospheric colors around him and the Bluetooth wordmark in the upper left.

    IMG | 474 KB

  • A friendly grocery employee smiles while assisting customers with fresh produce in a well organized store.

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  • 138 million Bluetooth ESLs will shop annually by 2029 (4.2x growth from 2025). Source: ABI Research, 2025.

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