Bluetooth® market update 2025

Message from the CEO

For more than 25 years, Bluetooth has helped create a better world through connection. While the Bluetooth we have known for decades lives inside our headphones, mobile devices, and cars, Bluetooth® technology also remains a cornerstone for wireless connectivity in consumer, commercial, and industrial spaces. With proven reliability, security, and range, it powers a span of less-expected applications, including lighting, electronic shelf labels, factory workflows, medical devices, and more.

And Bluetooth is more than a technology — it’s a community of some of the world’s best minds and organizations with the shared vision of enabling the essential need to connect.

2024 saw Bluetooth reach several significant milestones, including increased real-world deployments of Auracast™ broadcast audio in public venues and the release of Bluetooth® Channel Sounding — a new secure, fine-ranging feature that will enhance the convenience, safety, and security of Bluetooth connected devices.

These achievements reflect the continued innovation and dedication of a global Bluetooth SIG member community that brings bold new ideas to life and pushes the boundaries of what’s possible, enhancing our lives, making businesses smarter, and driving entire industries forward. As we look ahead, Bluetooth remains at the heart of creating a better world — one that is healthier, more sustainable, more productive, more accessible, and more connected.

Device forecast

Explore how Bluetooth is creating a better world