Marketing and Branding with Bluetooth

Brand Enforcement Program

The brand enforcement program ensures members are correctly using the Bluetooth brand.

The Bluetooth® trademarks—including the BLUETOOTH word mark, the BLUETOOTH & Design combination mark, and the B & Oval Design mark—are owned by the Bluetooth SIG. Only members of the Bluetooth SIG with properly qualified and declared products may display, feature or use any of the trademarks. In order to protect the trademarks, the Bluetooth SIG administers an enforcement program that monitors the market and performs audits to ensure members using the trademarks are doing so in accordance with the Bluetooth brand guide and in relation to goods and services that have successfully completed both qualification and declaration.​ 

Members can report a violation

Bluetooth SIG members are a major source of information for this program by reporting violations. In many countries, customs is also integral to reporting trademark violations by impounding products using the trademarks incorrectly or products not found in the SIG listing database. 

Read the full enforcement policy

There is no requirement to use the Bluetooth word mark or logos in relation to a good or service, but if the trademark(s) are used then it can ONLY be used by a member of the Bluetooth SIG and for a properly declared product. ​​Members not completing the requirements or misusing the Bluetooth trademarks for the products they build, brand or otherwise represent as their own, are subject to enforcement action.

Read the full enforcement policy.

If you suspect a Bluetooth Trademark License violation, please report it to the Bluetooth SIG for further investigation.

Bluetooth Trademark Resources