Auracast™ broadcast audio:
a major showstopper at CES 2025

New Auracast™ devices turned heads

From a dedicated meeting room at the event, the Bluetooth Special Interest Group (SIG), held a number of media and analyst briefings, showcasing the latest advancements from the Bluetooth roadmap, including demo opportunities for Auracast™ broadcast audio and Bluetooth^® Channel Sounding. The Bluetooth SIG also collaborated with several member companies to support a CES Accessibility Track that provided a firsthand look at the latest Auracast™ devices.

“At CES 2025, Ampetronic and Listen Technologies proudly supported key accessibility sessions, showcasing the transformative potential of Auracast™ broadcast audio,” said Mikey Shaffer, director of sales, Americas with Listen Technologies. “The highlight for us was the opportunity to experience each session using a range of Auracast™ receivers, including the dedicated Auri™ receiver, Sennheiser earbuds, and GN ReSound hearing aids.”

During the CES Accessibility Track, attendees had the opportunity to experience the groundbreaking capabilities of Auracast™ broadcast audio in a live conference setting. This milestone marked a significant step forward in demonstrating how Bluetooth innovation can transform public audio experiences, from conferences to theaters and beyond. By enabling the seamless sharing of high-quality audio to personal devices, Auracast™ broadcast audio showcased its potential to redefine how we interact with sound in shared spaces, reinforcing its role as a transformative technology in the future of wireless audio connectivity.

Throughout the event, more than 50 devices – including Auracast™ receivers with headphones and neck loops from Listen Technologies, Auracast™ enabled true wireless earbuds from Sonova Sennheiser, and Auaracast™ compatible hearing aids from GN ReSound – were loaned out to visitors. A diverse group of media, analysts, and industry experts participated in the experience, along with the president of the Hearing Loss Association of America (HLAA) who expressed enthusiasm for Auracast™ broadcast audio and the impact it will have on helping those with hearing loss hear their best wherever they go. 

“The sound quality delivered by the Auracast™ transmitter surpassed the in-room audio, regardless of your level of hearing health – a sentiment echoed by every participant who experienced the demo,” said Shaffer. “This feedback reinforced our belief in the power of Auracast™ broadcast audio to create an unparalleled listening experience. CES 2025 was not just an opportunity to demonstrate this revolutionary technology but a reminder of its potential to make a meaningful impact in diverse listening environments.”

Media recognition from the event

Media and analysts left the experience excited by the prospect of how Auracast™ broadcast audio will change the audio landscape around the world. Well-known publications like the New York Times and Rolling Stone Magazine highlighted several Auracast™ devices showcased at the event. Other publications, such as:

• ZDNet covered LG and will.i.am’s a new line of AI-enhanced Auracast™ speakers that enable seamless audio sharing and advanced connectivity for a more immersive and personalized listening experience
• What Hi-Fi showcased a number of Auracast™ devices that enable seamless audio sharing across multiple devices and enhance user experiences in personal and public audio spaces
• Tom’s Guide highlighted Auracast™ broadcast audio as one of the top 25 gadgets at CES 2025, calling out its revolutionary approach to wireless audio sharing
• Hearing Tracker praised Auracast™ broadcast audio for its role in enhancing assistive listening devices and advancing hearing healthcare technology

There’s no doubt that the range of Auracast™ devices at CES 2025 had a significant impact on all those who had a chance to sample its capabilities. Learn more about this latest Bluetooth^® audio innovation and check out The Auracast™ Experience to see for yourself how Auracast™ broadcast audio is revolutionizing audio as we know it.