2024 will mark IFA’s 100th anniversary.  Step into a realm of limitless innovation at the world’s largest, and most inspiring tech show! A show where the latest consumer electronics and home appliances are brought to life, and where industry experts unveil tomorrow’s trends today. Immerse yourself in the vibrant atmosphere as the biggest names in tech unveil their latest breakthroughs, alongside exhilarating outdoor spectacles and evening concerts featuring both local legends and international superstars.

The Bluetooth SIG will host The Auracast Experience at the Funkturm-Lounge, located on the Messe Berlin grounds. The Auracast^™ Experience is a global series of immersive demonstration events that allow visitors to experience some of the ways Auracast^™ broadcast audio will help our world sound better.