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Author: Lori Lee

Lori Lee is responsible for all outbound marketing in the APAC region. Lee joined the Bluetooth SIG in 2012 and she is the primary contact for APAC affairs for all inquiries. Lee has over eight years of experience in business-to-business and business-to-consumer technology marketing and PR communications. She not only develops marketing strategies and initiates country-specific marketing plans, but ensures the wide array of marketing programs are successfully executed. Lee also ensures the protection of the Bluetooth trademarks in the region.
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Blog Post

Toshiba encourages Japanese member companies to help drive Bluetooth® standardization

Bluetooth® has become an integral technology across a diverse range of industries, from audio streaming and wearables to solutions that…

Bluetooth SIG
04 April 2025
Blog Post

Sony’s insight into the future of Bluetooth® audio

Bluetooth® LE Audio, released in July 2022, generated significant market excitement and anticipation. Bluetooth LE Audio is a new audio…

Bluetooth SIG
26 March 2025
Blog Post

Auracast™ broadcast audio enables the pioneering of real-time language translation solutionsAuracast™ ブロードキャスト オーディオで実現する新世代の同時通訳ソリューション

In an increasingly interconnected world, language barriers continue to pose significant challenges for global communication and cultural exchange. Toshiba, a…

Bluetooth SIG
20 December 2024
Blog Post

Auracast™ Broadcast Audio in Action: How Silent Awa Odori Transformed a Traditional Dance Into an Immersive Audio ExperienceAuracast™ ブロードキャスト オーディオ活用事例:伝統的な踊りを没入型オーディオ体験へと変えた「サイレント阿波踊り

In 2023, Auracast™ broadcast audio, a key feature of the new Bluetooth® LE Audio standard, garnered widespread attention and sparked…

Bluetooth SIG
18 July 2024
Blog Post

Enhancing Lives Through Innovation: Auracast™ Broadcast Audio and Its Impact on Audio Accessibilityイノベーションで生活の質を向上: Auracast™ ブロードキャスト オーディオがオーディオアクセシビリティにもたらす好影響

In today’s rapidly advancing technological landscape, the integration of innovative solutions has opened up possibilities for increased accessibility. GN Hearing Japan,…

Bluetooth SIG
08 July 2024
Blog Post

Bluetooth® Channel Sounding Workshops Energize Chinese Automotive Sector自動車業界に活気をもたらすBluetooth® Channel Soundingワークショップ

In April, Bluetooth Special Interest Group (SIG) executives visited member companies across four cities in Greater China to enhance engagement…

Bluetooth SIG
27 June 2024
Blog Post

Enhancing Engagement: Bluetooth SIG CMO Ken Kolderup Leads Team on Member Company Visit in Greater ChinaBluetooth SIGケン・コルドラップCMO率いるチームがグレーター・チャイナのメンバー企業を訪問、連携強化へ

To foster growth and innovation throughout the Bluetooth® market and industry ecosystem across Greater China, Ken Kolderup, chief marketing officer…

Bluetooth SIG
11 June 2024
Blog Post

Auracast™ Broadcast Audio Enables Barrot to Unlock Innovative Applications in Smart Car CabinsBarrot、Auracast™ ブロードキャスト オーディオによってスマートカーのキャビンにおける革新的用途を切り拓く

In today’s increasingly digital and mobile world, audio consumption and sharing have become integral parts of daily life. Auracast™ broadcast…

Bluetooth SIG
04 June 2024
Blog Post

Bluetooth Digital Key Solutions Continue to Innovate, Driving the Development of an Intelligent Vehicle EcosystemBluetoothデジタルキーソリューションが革新を続け、インテリジェント車両エコシステムの発展を促進

As automotive intelligence accelerates, digital keys are sparking a global trend. From an ecological standpoint, the technological innovation brought on…

Bluetooth SIG
09 May 2024
Blog Post

Bluetooth Technology Is Pioneering the Hearing Aid Innovations of the FutureBluetooth技術が切りひらく補聴器イノベーションの未来

In an industry where innovation and accessibility intertwine, Panasonic has emerged as a pioneering force with their LE Audio solution…

Bluetooth SIG
14 March 2024

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  • 한국어
  • Deutsch
  • 日本語
  • 中文 (简体)
  • Learn about BluetoothExpand
    • Bluetooth technology overview
    • New use casesExpand
      • Auracast™ broadcast audio
      • Bluetooth® Electronic Shelf Labels
      • Bluetooth® Networked Lighting Control
    • Feature enhancementsExpand
      • Overview
      • Bluetooth® Channel Sounding
      • Bluetooth® Direction Finding
      • Bluetooth® LE AudioExpand
        • About Bluetooth® LE Audio
        • Auracast™ broadcast audio
        • Support for hearing assistance
        • Bluetooth® LE Audio specifications
        • Bluetooth® LE Audio resources for developers
      • Bluetooth® Mesh NetworkingExpand
        • About Bluetooth® Mesh Networking
        • Bluetooth® Mesh to DALI Gateway
        • Bluetooth® Mesh Networking FAQs
        • Bluetooth® Mesh Networking glossary of terms
      • Features in development
    • Key attributesExpand
      • Bluetooth range
      • Bluetooth reliability
      • Bluetooth securityExpand
        • About Bluetooth security
        • Reporting security vulnerabilities
  • Develop with BluetoothExpand
    • Join the SIGExpand
      • Overview
      • Benefits comparison
      • Getting started as a member
      • Member support
      • Member promotion program
      • Member directory
    • Build your productExpand
      • Overview
      • Core specification overviews
      • Study guides
      • Training videos
      • Webinars
      • Developer forums
      • White papers
      • Product testing
    • Qualify your productExpand
      • Overview
      • Qualification test toolsExpand
        • Profile Tuning Suite (PTS)
        • PTS test coverage
        • Validated & recognized test systems
      • Qualification test facilities
      • Qualification consultants
      • Trademark license enforcement
    • Brand your productExpand
      • Overview
      • Brand enforcement program
      • Communicating Bluetooth® functionality
  • SpecificationsExpand
    • Specifications and documents
    • Features in development
    • Submit an idea for a specification
    • Working GroupsExpand
      • Groups and committees
      • Specification development process
      • Templates and documents
      • Awards & recognition
      • Working Group events calendar
    • Assigned Numbers
    • GATT Specification Supplement
    • Device Properties
    • IOP test events
    • Interoperability tools
    • Test Case Reference List (TCRL)
  • ResourcesExpand
    • Papers
    • Reports
    • VideosExpand
      • Event videos
      • Promotional videos
      • Training videos
      • Webinars
    • Study guides
    • Infographics
    • Case studies
    • Blog posts
Account Member Login
  • About usExpand
    • Who we are
    • Board of directors
    • Executive team
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    • Contact us
  • Events
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