Lori Lee is responsible for all outbound marketing in the APAC region. Lee joined the Bluetooth SIG in 2012 and she is the primary contact for APAC affairs for all inquiries. Lee has over eight years of experience in business-to-business and business-to-consumer technology marketing and PR communications. She not only develops marketing strategies and initiates country-specific marketing plans, but ensures the wide array of marketing programs are successfully executed. Lee also ensures the protection of the Bluetooth trademarks in the region.