Bluetooth and the Sports and Fitness Market

Sports & Fitness

Bluetooth Technology Changes the Sports and Fitness Game

If you’ve ever exercised with headphones on, then you know the associated pet peeve of tangled wires. No more. Wireless headphones are just one of many ways that Bluetooth® Smart technology is changing the way we work out. Today, Bluetooth is leading the pack across the sports and fitness field.  

Let Bluetooth bring the coach to you

Fitness tracking bands and smart watches are consumers’ wrist accessory of choice. Small sensors in these devices track aspects of athletic performance such as steps, distance, pace, heart rate, and calories burned, and communicate that information securely and efficiently to consumer-friendly mobile apps.

The critical link is Bluetooth Smart, which is included in nearly every smartphone and tablet and offers an extremely power-efficient connection that doesn’t drain battery life. That means fitness band and smartphone batteries last longer than ever, to keep consumers on-the-move and up-to-speed. This growing proliferation of Bluetooth Smart Ready devices gives consumers portable “coaches” to help keep them active and healthy.

Growth in Bluetooth enabled sporting goods

While the fitness market continues to introduce new Bluetooth enabled products, sporting goods manufacturers are also taking advantage of its power-efficient, easy-connecting technology. Motion sensors are finding their way into everything from basketballs and golf clubs, to softball and baseball bats, to ski goggles and helmets—and Bluetooth technology makes that data accessible to help athletes gauge vital information about their performance.  

Fashion meets function with news sports apparel and wearables

Bluetooth continues to be the communication technology of choice for sports apparel and fitness wearables. Recent examples include:

  • A smart shoe that uses Bluetooth to connect sensors to an app. It not only tracks workout stats but acts as a personal “tour guide.” Set a destination beforehand and vibrations in your feet will steer you left or right
  • A smart shirt that delivers heart rate, breathing, and activity stats to a Bluetooth enabled smartphone

From professional tennis athletes to runners; from basketball stars to weekend warriors, Bluetooth will help sports and fitness participants on all ends of the spectrum achieve their personal best.