Bluetooth and the Consumer Electronics Market

Consumer Electronics

Bluetooth is Everywhere Consumers Hang Out

These days it’s almost hard to find a consumer electronic device that isn’t connected using smart, power-efficient Bluetooth® technology. Of course, it helps that Bluetooth has nearly ubiquitous support from phone manufacturers and mobile operating system vendors. That makes Bluetooth a developer’s dream—they know the consumer products they’re building will work seamlessly and power-efficiently with just about any phone or tablet.

So where can consumers find Bluetooth? Bluetooth is a nearly standard feature for wearables, the smart home, TVs and gaming systems, and monitoring devices. New products include toothbrushes, light bulbs, yoga mats, baseball bats, shoe insoles and lawnmowers. Almost anything that can make the lives of today’s connected consumers more efficient, safe or just plain fun is being enabled by Bluetooth Smart technology.

Bluetooth is the technology behind streaming audio

Bluetooth started as the main technology behind a killer application: streaming audio. Hundreds of millions of Bluetooth devices stripped away the hassle of wires between music-lovers’ headsets and speakers and their phone or PC, delighting consumers with reliable, convenient access to their music anywhere.

The Bluetooth audio arena continues to rock and roll. With innovations and awareness, consumers have come to prefer small, lightweight Bluetooth speakers, wireless headphones, and they’re gaining acceptance in the automotive sector as well, giving drivers an option to more safely take calls on the road.

Bluetooth Smart brings innovative new products to life

The introduction of ultra-low power Bluetooth Smart and its flexible application development environment continues to fuel creativity—and multibillion dollar market sectors across the Internet of Things (IoT). That means Bluetooth touches nearly every aspect of consumers’ lives.

Consumers use Bluetooth technology to collect and share data in a meaningful way and to give them unprecedented access and remote control to the growing number of electronic devices they use every day. And for developers, the Bluetooth brand promise of simple, secure, everywhere is a powerful tool to help sell Bluetooth devices to consumers.  

Looking ahead, Bluetooth continues to be the common thread weaving through the most innovative startups and crowd-funded products. Consumers can count on this powerful technology to keep them informed, in touch and in control.