Skip Ribbon Commands
Skip to main content

Billions of Bluetooth devices create a powerful network effect

The market reality of Bluetooth® devices "everywhere" is creating the Bluetooth Network Effect. The value of our members’ products increases when powered by Bluetooth technology, making them available to interoperate and connect with the vast Bluetooth ecosystem of billions of devices worldwide.

As more devices use Bluetooth technology, both the ecosystem and each device in it increases in value and usefulness, with ever increasing numbers of Bluetooth devices able to connect wirelessly.  With millions of new Bluetooth products shipping daily, this growing network is what separates Bluetooth technology from competing wireless technologies.

Fast facts about the number of Bluetooth products worldwide

  • Annual Bluetooth device shipments reached almost two billion in 2012 with a total install base close to 3.5 billion
  • 160 million wireless audio devices shipped in 2012
  • 1.1 billion mobile phones shipped in 2012, almost 100 percent with Bluetooth technology
  • 80 million Bluetooth mono headsets shipped in 2012
  • Laptops are the second largest Bluetooth market. In 2012, 90 percent of laptops shipped were Bluetooth enabled
  • Bluetooth enabled sports and fitness devices accounted for 25 percent of the market in 2012 and is expected to grow tenfold by 2018 to 130+ million devices
  • Bluetooth enabled connected-home device shipments are forecasted to grow to almost 500 million per year by 2018
© 2013 Bluetooth SIG, Inc. All rights reserved.