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​Bluetooth SIG executives

Mark Powell, Executive Director

Mark Powell, Executive Director

Mark Powell is a wireless industry veteran and entrepreneur with more than 25 years experience in leadership positions at some of the industry's largest and most innovative mobile technology providers. Prior to joining the SIG in August 2012, he served as vice president of the client software business unit at Kineto Wireless, a company he co-founded in 2001 with the vision of using unlicensed spectrum to deliver cellular services.

At Kineto, Powell played a major role in the initial system design, work for which he is listed as inventor on several of the company's key patents. He was also responsible for establishing Kineto's critical technology alliances and industry standards position, both of which helped establish the company as an industry leader in mobile operator solutions for mobile VoIP, coverage, and offload.

Prior to Kineto, Powell served in executive roles at mobile industry leaders Nokia and later Motorola, where he led the handset division portfolio team launching many innovative products including some of Motorola's first Bluetooth® enabled phones.

A native of Portsmouth, U.K, Mr. Powell started his career in the mobile industry by joining British startup Technophone Ltd. (later acquired by Nokia) after graduating from Highbury College of Technology. At Technophone, he helped develop software and hardware for some of the world's first handheld mobile phones.

Now residing in Kirkland, WA with his wife MaryEllen, Powell enjoys sports, particularly football (soccer), and is an avid follower of his hometown team, Portsmouth F.C.


Jon Alejandro, VP Of Technical Operations

Jon Alejandro, VP Of Technical Operations

Jon Alejandro is vice president of technical operations and is responsible for the management of Bluetooth SIG specification development and the product qualification process. His team focuses on working closely with Bluetooth SIG member committees for architecture, testing and qualifications, and with member companies to enable the innovation, development and qualification of Bluetooth products.

Alejandro brings more than 15 years of international experience in the IT and Telecommunications industry. He is originally from the Philippines where he started his career as a programmer and rose to the rank of CIO for Nextel Philippines. Nextel transferred him to the US headquarters in Virginia, where he led the deployment of Nextel International’s (NII) global mobile data services, serving Latin America and Asia. He managed the technology development of NII’s mobile data applications and operations of regional data centers in Mexico and Argentina. Subsequently, he held several other director-level positions at NII, and led various initiatives related to business process re-engineering/automation and global architecture standards and procedures.

Prior to joining Bluetooth SIG, Alejandro spent six years at Telecom Transport Management, Inc. (TTM), a pioneer and leading provider of wireless backhaul and alternate access services. As IT director, Alejandro provided strategic leadership and governance in aligning IT initiatives with the business. In conjunction with this role, he was instrumental in leading the initial Ethernet service field trial in the company’s New Jersey market, which chartered TTM’s entry into the Carrier Ethernet service space.

Alejandro studied business at Bellevue University and attended MIT Sloan for executive development training.

Alejandro enjoys sports, in particular basketball, and is active in faith community services. He currently resides in the Seattle area with his wife Gina and their three children.


Peter Carlson, VP of Engineering

Peter Carlson, VP of Engineering

Peter Carlson is Vice President of Engineering for Bluetooth SIG. He leads the technical teams responsible for designing, creating, delivering and maintaining all the software tools and services that are provided to Bluetooth SIG membership. These tools help members develop, qualify and list their Bluetooth products as well as create and manage the Bluetooth specification.

Carlson brings over 20 years of innovative product development, systems architecture and technical leadership to his role. Most recently, Carlson worked as a General Manager and Vice President of Engineering at SoftwareAG and webMethods where he was responsible for a global Engineering organization that developed their Business Process Management Suite (BPMS) and drove their Mobile and Social BPM strategies. He played a critical role in bringing disparate acquired technologies into a cohesive BPMS suite that would become a market leader. He was also responsible for running the company’s Cloud Virtualization infrastructure team and helped successfully drive Agile and Lean software development methodologies that helped transform the engineering organization.

Prior to webMethods, Carlson developed software and led technical teams in the document management, workflow and enterprise portal markets. He holds several key patents in structured document authoring and publishing and contributed to the webDAV specification while at Adobe’s Internet Products Division. Before Adobe, he began his technical career by combining his interest in coding and physics to develop acoustical analysis software for the US Navy and outage analysis software for the electrical utility industry.

Carlson enjoys cycling, music and absolutely any activity that involves his family. He currently lives in Seattle with his wife and two children.

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