Bluetooth SIG executives
Mark Powell, Executive Director
Mark Powell is a wireless industry veteran and entrepreneur with more than 25 years experience in leadership positions at some of the industry's largest and most innovative mobile technology providers. Prior to joining the SIG in August 2012, he served as vice president of the client software business unit at Kineto Wireless, a company he co-founded in 2001 with the vision of using unlicensed spectrum to deliver cellular services.
At Kineto, Mr. Powell played a major role in the initial system design, work for which he is listed as inventor on several of the company's key patents. He was also responsible for establishing Kineto's critical technology alliances and industry standards position, both of which helped establish the company as an industry leader in mobile operator solutions for mobile VoIP, coverage, and offload.
Prior to Kineto, Mr. Powell served in executive roles at mobile industry leaders Nokia and later Motorola, where he led the handset division portfolio team launching many innovative products including some of Motorola's first Bluetooth enabled phones.
A native of Portsmouth, U.K, Mr. Powell started his career in the mobile industry by joining British startup Technophone Ltd. (later acquired by Nokia) after graduating from Highbury College of Technology. At Technophone, he helped develop software and hardware for some of the world's first handheld mobile phones.
Now residing in Kirkland, WA with his wife MaryEllen, Mr. Powell enjoys sports, particularly football (soccer), and is an avid follower of his hometown team, Portsmouth F.C.
Suke Jawanda, Chief Marketing Officer
Suke Jawanda is Chief Marketing Officer of the Bluetooth SIG. Working in conjunction with its over 18,000 members, he is responsible for guiding the ongoing development of the Bluetooth roadmap and market proliferation of the technology—extending the reach of the Bluetooth brand across industry and consumer segments. Suke leads an international team charged with all aspects of Bluetooth marketing, brand management, product management, business development, and member services.
Suke brings more than 15 years of emerging-technology marketing experience to the Bluetooth SIG. Previously, he worked in EMC’s cloud division and its Mozy subsidiary, leading business and product management, and launch of their cloud-based web, mobile, and sync services targeting business and consumer segments. Prior to Mozy, Suke was responsible for Windows Phone 7 platform planning for Microsoft’s Mobile Communications Business.
Prior to Microsoft, he was partner and vice president at Savatar Consulting (a WPP Group company). Leading their Business Strategy Practice, he developed go-to-market strategies for emerging technologies with blue-chip IT, telecom, and software clients including Verizon, AT&T, HP, Microsoft, Cablevision, and Cisco Systems. At Savatar, he also created and led the practice that developed and commercialized the first wave of VoIP products for consumer and business segments.
Suke received his M.A. from Concordia University (Montreal, Canada) and B.B.A. from Simon Fraser University (Vancouver, Canada). Originally from Canada, he currently resides in the Seattle area with his wife and two children.