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  • Bluetooth SIG Announces Record Growth in Device Qualifications Spurred by OS Support for Bluetooth® Smart Ready from Apple, Google and Microsoft

    Year over year Growth in End Product Listings for Bluetooth Smart Ready and Bluetooth Smart Devices tops 186 percent for H1 2013

    ​A string of moves to add increasing levels of Bluetooth Smart Ready and Bluetooth Smart technology integration by leading OS providers like Apple, Microsoft, Blackberry, and most recently, Google, sets the stage for extraordinary growth of Bluetooth Smart devices. Apple, Google and Microsoft released upgrades from their respective developer conferences making it easier for developers to build appcessory devices. The potential for Bluetooth Smart is virtually unlimited as soccer balls, tennis shoes, watches, keyless entry systems, and even beds already utilize the ultra-low power technology.

    “The explosion of Bluetooth Smart devices we are currently seeing – from huge brands like Nike, Adidas and Qwikset, to innovative startups like Tethercell, Hipkey, 94Fifty, and Pebble – is really just the tip of the iceberg,” said Suke Jawanda, Bluetooth SIG CMO. “Driven by OS support from all the major providers, analysts project a ten-fold shipment increase. Our focus must now turn to providing developers the tools to make it simple to create Bluetooth Smart products and companion applications.”

    Based on record membership and Bluetooth End Product Listing (EPL) growth trends, the Bluetooth SIG fully expects continued growth in the sports and fitness market, along with significant development in home automation and home entertainment, consumer electronics, automotive, and health and medical markets.

    Lisa Arrowsmith, associate director for connectivity at IHS, commented: “The announcement of native Bluetooth Smart support in the upcoming 4.3 release for Android adds to the growing list of operating systems supporting this technology, following earlier announcements from Apple, Microsoft and Blackberry. This has a major impact on Bluetooth Smart adoption in smartphone accessories, such as sports and fitness monitoring devices. According to IHS’s Low-Power Wireless Intelligence Service, over 7 million Bluetooth Smart ICs were estimated to have shipped for use in sports and fitness devices in the first half of 2013 alone. Overall, annual shipments of Bluetooth Smart ICs are projected to grow more than ten-fold from this year to 2018, as the technology gains growing traction within a broad range of other applications.”

    Added Jawanda, “achieving connectivity across all of these markets is no easy task. To realize the potential of the Internet of Everything, we need a ubiquitous wireless standard with the flexibility to unite new players, new companies and new products never before imagined. Bluetooth is that technology. Quite frankly, I cannot wait to see what comes next.”

    For Developers
    The Bluetooth SIG launched a developer enablement initiative on the Bluetooth Developer Portal featuring resources shortening the time-to-market for product and app developers building with Bluetooth. The site contains comprehensive tools and information and a developer forum. Additionally, the Bluetooth SIG announced the Bluetooth Application Accelerator for Android, Apple and Microsoft, consisting of an application and corresponding commented source code, documentation describing major areas of functionality, and overview videos. To learn more about the Bluetooth Developer Portal and to register to receive the free Bluetooth Application Accelerator, visit 

    About Bluetooth® Wireless Technology
    Bluetooth wireless technology is the global wireless standard enabling simple, secure connectivity for an expanding range of devices and serves as the backbone of the connected world. Bluetooth Smart Ready and Bluetooth Smart branded devices, through an updatable platform and low power consumption, create new application opportunities for the mobile phone, consumer electronics, PC, automotive, health & fitness and smart home industries. With over two billion devices shipping annually, Bluetooth is the wireless technology of choice for developers, product manufacturers, and consumers worldwide. Backed by industry leading companies, the Bluetooth SIG empowers over 18,500 member companies to collaborate, innovate and guide Bluetooth wireless technology. For more information please visit

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