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Transforming Consumer Electronics 

The vast consumer electronics market is filled with opportunities for Bluetooth® technology, with countless devices consumers can use in their home, their car, or on the go.

Bluetooth wireless technology is the thread that ties these diverse consumer products together, letting consumers skip the hassle of wires for the growing number of electronic devices they use every day. The Bluetooth brand promise of simple, secure, everywhere is a powerful tool to help sell Bluetooth devices to consumers.

ABI Research forecasts over 3 billion Bluetooth enabled devices will ship in 2014, and by 2018 there will be over 10 billion enabled devices in the market.


Wireless Audio

The sensational popularity of smartphones creates opportunities for consumer electronics products that allow phones to do more, from play music with wireless speakers and high-fidelity stereo headphones to communicate better with headsets and hands-free calling systems. Bluetooth technology has become synonymous with wireless audio for 'hands free' applications.

Bluetooth enabled smart watch


Wearables and So Much More

Many of the latest consumer devices are called "smart" because they pack powerful features never before available in their category, like the ability of phones to run applications that used to require a computer.

That's where Bluetooth Smart technology comes in. It's a standards-based, low power wireless technology that brings almost anything to life. Develop devices and applications that securely connect, share data with the billions of smartphones or tablets consumers already own, across all major mobile operating systems. With ultra-power efficiency, Bluetooth Smart enabled sensor products can run for months or years on a tiny battery.

It's a developers dream: knowing the products they build will work seamlessly with just about any phone or tablet. Imagine the product possibilities from everyday objects like a toothbrush or fork, to wearables like smart watches, glasses or more- all ready to connect to applications directly on Bluetooth Smart compatible tablets, smartphones or in the cloud.

Samsung TV

TVs and Media Streaming

Even TVs are becoming smart, with their ability to stream music and movies from the Internet, access a wide variety of online services, and run applications. TVs and media streaming set-top boxes are going to serve the same hub functionality the phone or tablet does for Bluetooth Smart personal sensor devices. According to IHS, LCD TVs are set to see growth in Bluetooth connectivity, from 19 percent of units today to 33 percent in 2018.


Fast Facts About Bluetooth Technology in Consumer Electronics

  • In 2014, IHS forecasts 90% of all mobile phones will be Bluetooth enabled, growing to 96% by 2018
  • The Bluetooth enabled wireless audio market is forecasted to grow to more than 250 million units by 2018*
  • Approximately 1.4 billion Bluetooth Smart compatible smartphones and tablets are forecasted to ship in 2014 alone. That number will grow to over 2.1 billion units in 2018*
  • There are more than 10 billion wirelessly connected devices in the market today. By 2020, this is expected to reach over 30 billion presenting a huge opportunity for Bluetooth enabled CE devices*

Don't Miss Out on this Growing Market

Discover the future of consumer electronics today, download the white paper, "Five Factors for Wearables Market Success".​

*ABI Research

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