
Public-sector agencies struggling to collect revenue during tough
economic times are getting new help from a venerable source – parking tickets.
Armed with vCitePlus, a Bluetooth enabled system developed by Sandy, Utah–
based Velosum that makes it easier to
write and record citations, several cities
around the United States are adding
hundreds of thousands of dollars to
local government coffers.
The solution, fi rst launched in
January 2008, uses digital pen and
paper technology from Anoto Group.
The pen records the data as offi cers
write citations and sends it to a mobile phone via Bluetooth wireless technology.
Offi cers then use the phone to take digital photos of license plates or other details
as evidence and upload all of the data to a central Web portal in real time. Faced
with such timely and detailed information, violators are much more likely to pay
their fi nes than dispute them.
Before Provo, Utah, began using vCitePlus two years ago, the average
collection rate for parking violations hovered around 67 percent. Within a month
of installing the solution, the rate jumped to 75 percent, and it now stands at
about 88 percent, according to Jody Meyer, Provo City Justice Court administrator.
“We’ve seen a 21 percent increase in effi ciency just from switching to the new
system,” she says.
Provo’s citizens understandably have mixed feelings about the new system’s
effi ciency. “Their reactions are as positive as they can be; nobody’s ever happy
to receive a ticket,” Meyer concedes. But on the plus side, immediate access to
citation records means violators can pay fi nes quickly, instead of waiting days or
weeks to resolve questions. “The system helps the public reduce the risk of late
fees,” she says.
Velosum’s solution is in place in 17 U.S. municipalities, including Provo and
Grand Junction, Colo., for everything from managing parking and speeding tickets
to handling weed abatement violations and even controlling graffiti.
“The genius behind Bluetooth technology is it allows us to get data in real time
from the electronic pens to the Web,” says Michael Critchfi eld, Velosum’s chief
operating offi cer. Solutions that don’t use the wireless standard typically require
offi cers to download information at the end of their shifts using USB docking
stations connected to PCs. The time lag means that municipal workers sometimes
must fi eld complaints from irate citizens before details about the citation have
reached back-end systems. “Bluetooth’s ability to transmit data to a cell phone
in the fi eld takes the business to a whole different level,” Critchfield says.
The Anoto pen, an integral part of the solution, works much like conventional
writing devices, which keeps training costs to a minimum. An offi cer writes out
violation information with the pen, using ticket forms printed on special patterned
paper. As he or she writes, an infrared camera in the stylus captures pen-tip
movements by taking nearly 75 digital photographs per second. The pen transfers
the images via Bluetooth technology to proprietary Velosum software loaded on
a mobile phone, which then uses a secure Web connection to send everything
to a Web portal, which also runs vCitePlus software. “We then play connect
the dots,” Critchfi eld says. The software translates the pattern and pen
movements into data that digitizes the handwritten information on the tickets.
The solution also captures the GPS coordinates of where the citation is issued
as well as photographs agents take on-site using the cell phone. “When you see a
photo of your car parked in front of a fi re hydrant, it’s hard to not pay the ticket,”
Critchfield says.

Meyer says the ability to snap photos and wirelessly upload them to a central
Web site is one of the key benefi ts of vCitePlus over the old electronic ticketing
system Provo had been using. In the past, photos weren’t automatically linked to
citations. If the city needed a photo for evidence, someone had to scour through
all the pictures that were taken on a given day and match them to the appropriate
violations, she explains. Now those processes are automatic.
Parking management isn’t the only task that’s getting a boost from the Bluetooth enabled solution. Last spring, the city of Grand Junction, Colo., acquired vCitePlus
to handle weed-abatement violations. The process of capturing and uploading
weed data and photographs is the same as for parking violations, except that
Velosum, a provider of digital acquisition and Internet-based, on-demand portal
technologies, customized the paper tickets and back-end software to accommodate
the new application. For Grand Junction, the solution was a move away from
manual ticket writing, which required someone to key ticketing and billing
information into spreadsheets and fi nancial software.
With automatic uploads, the city now mails billing statements within 24 hours of
the citation, far faster than the two or three weeks it used to take. New effi ciencies
allow the city to cut its fi eld staff from two surveyors to one, who still writes almost
as many citations each day during the season as before. The city also no longer has
to assign someone to spend four hours
entering data each day.
In addition, photographic evidence helps
resolve disputes with landowners who live
out of state and hire locals to maintain
properties. Landlords can view pictures of
violations on a Web page to see when a
tenant or landscaping company has let the weeds get out of hand. “This defi nitely
works to our advantage for collections,” says Sarah Jennings, administrative
specialist for neighbor services in Grand Junction.
Officials in Provo and Grand Junction say increased collection rates and staff
effi ciencies are yielding a fast return on their investments in vCitePlus hardware,
software, IT services and maintenance fees. “We weighed the number of manhours
we save by implementing the solution, and that alone was a huge savings for
us,” Jennings says. She estimates the city recouped its expenses after four months.
Provo achieved 100 percent ROI in about six months, according to Meyer.
The two cities are now expanding their systems to help them monitor and control
the spread of gang activity and graffi ti in their jurisdictions. Provo police recently
received a grant to deploy vCitePlus to capture identifying photos and suspect
information on a custom-designed fi eld interview card completed by Provo’s Gang
Task Force. Grand Junction is already documenting the work of graffi ti “taggers”
and e-mailing the location data and pictures to the county sheriff’s offi ce, which
then organizes inmate work crews to remove the “tags,” Jennings says.
For municipal governments, vCitePlus is a way to increase effi ciency in using
limited resources. If there were ever a case of the pen being mightier than the
sword – or any number of other solutions for handling local law violations – this
is certainly it.
Alan Joch specializes in wireless, Web and enterprise technologies and has
written for Inc., Computerworld and The New York Times.