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Read the latest press releases about Bluetooth wireless technology from the Bluetooth SIG.
BLUETOOTH SPECIAL INTEREST GROUP (SIG) INTRODUCES TRANSSEND™
12-Oct-2006
Bluetooth SIG
New Application Helps Consumers Transfer Information from Web to Mobile Device via Bluetooth® Wireless Technology
New York, NY – October 12, 2006 – From the Digital Life consumer electronics tradeshow in New York this week, the Bluetooth SIG introduced its TransSend client/server application that allows Internet content such as maps, addresses, phone numbers and other text and images to be wirelessly transferred from a Bluetooth enabled PC to another mobile Bluetooth device such as a phone or PDA. By providing this free of charge, useful, on-the-go capability to consumers, the Bluetooth SIG hopes to help increase customer satisfaction of Bluetooth enabled devices and drive visitors to TransSend enabled web sites.
When running late for a party, a person could quickly ‘TransSend’ the host’s address to their mobile phone. Trying out a new restaurant later in the evening becomes more convenient when the patron has already sent a map and phone number to their PDA. Someone might TransSend a brief bio of an important business contact to a mobile device to review before a dinner meeting. TransSend helps people get small, timely pieces of information to their mobile devices in a quick and effortless way so that they have the data they need when away from their PCs.
“TransSend reinforces the Bluetooth SIG’s commitment to our member companies to find new, exciting ways for their customers to use Bluetooth enabled devices and to consumers to make their lives simpler and more convenient,” stated Michael Foley, Ph.D., executive director, Bluetooth SIG. “TransSend is a simple solution with obvious value for the consumer that will increase usage and familiarity with Bluetooth object push applications.”
Users will have two simple ways to TransSend content from the Internet to their Bluetooth mobile devices: they can click on a TransSend and Bluetooth icon next to the content or they can right click on specific information and select the option within the menu to TransSend the data. With either method, the computer will automatically begin searching for Bluetooth devices within range and allow the user to select the device they wish to receive the information. Within a few seconds, the transfer is completed free of charge without wasting any valuable text messages or network minutes. This is very convenient for people on the go as they can quickly send contact and location information, event reminders or important URLs to their mobile devices.
TransSend relies on the Object Push Profile (OPP) to send web content and will be supported by the Microsoft XP SP2 and Windows 2000 operating systems and the Internet Explorer 5.5 (and higher) browser. Support for additional operating systems and Internet browsers is under consideration. OBEX standard formats are used for calendar entries (vCal), contact information (vCard), and text (vNote) data types. The TransSend client includes a plain text (.txt) option since vNote (.vnt) format is optional for OPP. Images will rely on standard Internet formats (.png, .gif, .gmp, .jpg and .wmf). Web developers can find all the necessary tools for implementing the TransSend button with the TransSend Developer Edition. The Developer Edition is available for free to SIG Associate and Promoter members. More information is also available to users and media at www.bluetooth.com/Apply/TransSend and to members at www.bluetooth.org/TransSend.
About Bluetooth® Wireless Technology
Bluetooth wireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology is now available in its fourth version of the core specification and continues to develop, building on its inherent strengths – small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. Three new Bluetooth enabled products are qualified every day and 10 million Bluetooth units are shipping per week. The installed base of Bluetooth devices was over 500 million products at the end of 2005 and is projected to surpass one billion by the end of 2006, making it the only proven choice for developers, product manufacturers, and consumers worldwide.
About the Bluetooth SIG
The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes Promoter group companies Agere, Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with over 6000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more information please visit www.bluetooth.com.
The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.
Note to Editors: Media assets (stills and video) to accompany stories about Bluetooth wireless technology are available on bluetooth.com, hosted by The NewsMarket: http://www.thenewsmarket.com/Bluetooth/br/Story/MultimediaPressPacks.aspx
Press Contacts:
Americas
Starr Million
INK Public Relations for the Bluetooth SIG
+1 (512) 382-8981
starr@ink-pr.com
Asia-Pacific
Eddie Chan
Hill & Knowlton Asia Ltd. for the Bluetooth SIG
+852 2894-6214
eddie.chan@hillandknowlton.com.hk
Europe, Middle East, Africa
Danny Devriendt
Porter Novelli for the Bluetooth SIG
+32 475353465
danny.devriendt@porternovelli.be
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